International Business Machines Corporation (20240333993). SMART ADVERTISING TIMING IN VIDEO STREAMING FROM INTERNET OF THINGS (IoT) SENSORS simplified abstract
Contents
SMART ADVERTISING TIMING IN VIDEO STREAMING FROM INTERNET OF THINGS (IoT) SENSORS
Organization Name
International Business Machines Corporation
Inventor(s)
Hamid Majdabadi of OTTAWA (CA)
Peng Hui Jiang of Beijing (CN)
SMART ADVERTISING TIMING IN VIDEO STREAMING FROM INTERNET OF THINGS (IoT) SENSORS - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240333993 titled 'SMART ADVERTISING TIMING IN VIDEO STREAMING FROM INTERNET OF THINGS (IoT) SENSORS
The present disclosure pertains to managing the timing and duration of presenting advertisements in streaming video based on activities detected by IoT sensors.
- Receiving an opt-in from a user to detect their activities while watching a streaming video.
- Using IoT sensors to detect the user's activities during the streaming video.
- Determining the user's advertisement tolerance level based on the detected activities.
- Calculating an optimal advertisement interval in the streaming video based on the user's tolerance level.
- Streaming advertisements during the optimal advertising interval in the streaming video on the user's device.
Potential Applications: - Personalized advertising in streaming videos - Enhanced user experience during video streaming - Targeted marketing based on user activities
Problems Solved: - Improving ad relevance and timing in streaming videos - Enhancing user engagement with advertisements - Optimizing ad placement for maximum impact
Benefits: - Increased user satisfaction with ad experience - Higher ad engagement and conversion rates - Improved targeting and effectiveness of advertising campaigns
Commercial Applications: Title: "Enhanced Advertising Management in Streaming Videos" This technology can be utilized by streaming platforms, advertisers, and marketers to deliver more targeted and effective advertisements to users based on their activities and preferences. It can lead to higher ROI for advertising campaigns and improved user satisfaction with ad content.
Questions about the technology: 1. How does this technology improve the user experience with advertisements in streaming videos? 2. What are the potential challenges in implementing this technology on a large scale?
Original Abstract Submitted
aspects of the present disclosure relate generally to presenting advertisements on a device and, more particularly, to managing the timing and duration for presenting advertisements in streaming video from activities detected by iot sensors. for example, a computer-implemented method includes: receiving, by a processor set, an opt-in from a user; in response to the opt-in, detecting, by the processor set and via an internet of things (iot) sensor, activities of the user watching a streaming video on a client device; determining, by the processor set, an advertisement tolerance level of the user based on the detected activities of the user watching the streaming video; determining, by the processor set, an optimal advertisement interval in the streaming video based on the advertisement tolerance level of the user; and streaming, by the processor set, advertisements during the optimal advertising interval in the streaming video on the client device.
