NEC Corporation (20240331020). FITTING ROOM SYSTEM, FITTING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM simplified abstract

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FITTING ROOM SYSTEM, FITTING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM

Organization Name

NEC Corporation

Inventor(s)

Yuta Matsuoka of Tokyo (JP)

FITTING ROOM SYSTEM, FITTING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240331020 titled 'FITTING ROOM SYSTEM, FITTING METHOD, AND NON-TRANSITORY COMPUTER READABLE MEDIUM

The abstract describes a fitting room system that includes an authentication control unit, a display control unit, a product determination unit, and a reflection unit.

  • The authentication control unit authenticates a user to log in to the VR space in a fitting room of a real store.
  • The display control unit shows an avatar in the VR space for the user on a monitor in the fitting room upon successful authentication.
  • The product determination unit detects and determines an offline physical product being worn by the user in the fitting room and to be sold at the real store.
  • The reflection unit reflects a digital item in the VR space or an online physical product to be sold at an online shop of the real store on the avatar displayed on the monitor, associated with the determined offline physical product.

Potential Applications: - Retail stores - Virtual reality fitting rooms - Online shopping platforms

Problems Solved: - Enhancing the shopping experience - Integrating offline and online shopping - Personalizing product recommendations

Benefits: - Improved customer engagement - Seamless integration of physical and digital shopping - Enhanced user experience

Commercial Applications: - Virtual reality retail experiences - Omnichannel marketing strategies - Personalized shopping recommendations

Questions about the technology: 1. How does the system ensure the security and privacy of user data during authentication? 2. What are the potential challenges in integrating offline and online product offerings in the fitting room system?

Frequently Updated Research: - Ongoing studies on the impact of virtual reality technology on consumer behavior in retail settings.


Original Abstract Submitted

a fitting room system includes an authentication control unit that authenticates a user in order to log in to the vr space in a fitting room of the real store, a display control unit that displays an avatar in the vr space for the user on a monitor in the fitting room when the authentication is successful, a product determination unit that detects and determines an offline physical product being worn by the user in the fitting room and to be sold at the real store, and a reflection unit that reflects, on the avatar displayed on the monitor, a digital item in the vr space or an online physical product to be sold at an online shop of the real store, which is associated to or similar to the determined offline physical product.