The Nielsen Company (US), LLC (20240334010). MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK simplified abstract

MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Mark Cave of Palm Harbor FL (US)

MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240334010 titled 'MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK

Simplified Explanation: The patent application describes a method to measure audience exposure to media streams using a wireless isochronous data link.

• **Key Features and Innovation:**

   - Utilizes a wireless data link to capture audio data from a source device.
   - Parses media stream identifiers from the audio data.
   - Assigns identifiers to an audio data log for the sink device.

• **Potential Applications:**

   - Media audience measurement in various settings.
   - Monitoring and analyzing media consumption patterns.
   - Improving targeted advertising strategies.

• **Problems Solved:**

   - Efficiently tracking audience exposure to media streams.
   - Simplifying the process of data collection for media analytics.
   - Enhancing the accuracy of audience measurement in real-time.

• **Benefits:**

   - Real-time monitoring of audience engagement.
   - Precise data collection for media analytics.
   - Improved understanding of audience preferences.

• **Commercial Applications:**

   - "Wireless Isochronous Data Link for Media Audience Measurement": A technology that revolutionizes audience measurement in the media industry, providing valuable insights for content creators and advertisers.

• **Prior Art:**

   - Researchers can explore prior art related to wireless data links, media stream identification, and audience measurement technologies.

• **Frequently Updated Research:**

   - Stay updated on advancements in wireless data transmission technologies and audience measurement methodologies.

Questions about Media Audience Measurement: 1. How does the use of a wireless isochronous data link improve audience measurement accuracy? 2. What are the potential challenges in implementing this technology in real-world media environments?

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Original Abstract Submitted

methods, apparatus, systems, and articles of manufacture are disclosed to measure audience exposure to media streams with a wireless isochronous data link. in one example, an apparatus includes a datastore, a network interface circuitry, and processor circuitry. the network interface circuitry obtains a first copy of audio data from a first wireless data link, the audio data transmitted from an audio source device, wherein a second copy of the audio data is transmitted, synchronously to the first copy of the audio data, to an audio sink device over a second wireless data link. the processor circuitry to instantiate data parsing circuitry to parse a media stream identifier from the first copy of the audio data and media identification assignment circuitry to assign the media stream identifier to an audio data log for the audio sink device.