18676724. METHODS AND APPARATUS FOR DETERMINING AUDIENCE METRICS ACROSS DIFFERENT MEDIA PLATFORMS simplified abstract (The Nielsen Company (US), LLC)

METHODS AND APPARATUS FOR DETERMINING AUDIENCE METRICS ACROSS DIFFERENT MEDIA PLATFORMS

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Narasimha Reddy Goli of Tampa FL (US)

Michael Allen Bivins of San Francisco CA (US)

Gangadhar Jakkula of Tampa FL (US)

Jarrell Jay Mikuta of Oldsmar FL (US)

Joseph W. Brewer of Tarpon Springs FL (US)

Kevin Rini of Tampa FL (US)

Carol A. Lynch of New York NY (US)

Michael Tierney of New York NY (US)

METHODS AND APPARATUS FOR DETERMINING AUDIENCE METRICS ACROSS DIFFERENT MEDIA PLATFORMS - A simplified explanation of the abstract

This abstract first appeared for US patent application 18676724 titled 'METHODS AND APPARATUS FOR DETERMINING AUDIENCE METRICS ACROSS DIFFERENT MEDIA PLATFORMS

The abstract describes a patent application for a system that collects impression records of media accessed by panelists, identifies watermarks corresponding to different media platforms, converts and combines these records, and generates audience measurement metrics.

• Simplified Explanation:

- A system collects impression records of media accessed by panelists. - It identifies watermarks corresponding to specific media platforms. - The system converts and combines these records. - Audience measurement metrics are generated based on the combined impression records.

Key Features and Innovation: - Segment collector accesses impression records of media access segments. - Segment classifier converts impression records with watermarks. - Media creditor generates audience measurement metrics.

Potential Applications: - Media audience measurement and analysis. - Advertising effectiveness evaluation. - Content consumption behavior analysis.

Problems Solved: - Efficient collection and analysis of media access data. - Accurate identification of media platforms. - Comprehensive audience measurement metrics generation.

Benefits: - Improved understanding of media consumption patterns. - Enhanced advertising targeting and effectiveness. - Streamlined audience measurement processes.

Commercial Applications: - "Media Audience Measurement and Analysis System for Advertising Industry"

Prior Art: - Prior research on media audience measurement systems. - Studies on watermark detection in media content.

Frequently Updated Research: - Ongoing studies on media consumption trends. - Research on improving audience measurement accuracy.

Questions about Media Audience Measurement System: 1. How does the system differentiate between different media platforms based on watermarks? 2. What are the potential challenges in accurately converting and combining impression records from various platforms?

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Original Abstract Submitted

An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and end times corresponding to media accessed by a panelist; and determine ones of the impression records that include a watermark corresponding to a first media platform presenting the media; a segment classifier to convert a first one of the impression records including the watermark to a converted impression record; and combine the converted impression record corresponding to the first media platform and a second impression record corresponding to a second media platform; and a media creditor to generate audience measurement metrics based on the combined impression records.