18675537. METHODS AND APPARATUS TO DEDUPLICATE AUDIENCE ESTIMATES FROM MULTIPLE COMPUTER SOURCES simplified abstract (The Nielsen Company (US), LLC)
Contents
METHODS AND APPARATUS TO DEDUPLICATE AUDIENCE ESTIMATES FROM MULTIPLE COMPUTER SOURCES
Organization Name
Inventor(s)
Remy Spoentgen of Tampa FL (US)
Jonathan Sullivan of Hurricane UT (US)
Molly Poppie of Arlington Heights IL (US)
Gwendolyn Gillingham of Sunnyside NY (US)
Jessica Brinson of Chicago IL (US)
METHODS AND APPARATUS TO DEDUPLICATE AUDIENCE ESTIMATES FROM MULTIPLE COMPUTER SOURCES - A simplified explanation of the abstract
This abstract first appeared for US patent application 18675537 titled 'METHODS AND APPARATUS TO DEDUPLICATE AUDIENCE ESTIMATES FROM MULTIPLE COMPUTER SOURCES
The patent application describes a method for accessing media impression data wirelessly, analyzing audience deduplication, determining odds ratios for platform combinations, and generating reports based on unique audience sizes.
- Access media impression data wirelessly
- Analyze audience deduplication based on panel data
- Determine odds ratios for platform combinations
- Generate reports based on unique audience sizes
- Utilize a sequential odds ratio insertion technique
- Align unique audience sizes based on constraints
Potential Applications: This technology could be used in media planning and advertising to optimize audience targeting and campaign effectiveness. It could also be applied in market research to understand consumer behavior and preferences.
Problems Solved: This technology addresses the challenges of accurately measuring and analyzing audience reach across different media platforms. It helps in identifying unique audience sizes and optimizing advertising strategies accordingly.
Benefits: - Improved audience targeting - Enhanced campaign effectiveness - Better understanding of consumer behavior - Optimization of advertising strategies
Commercial Applications: Title: "Advanced Audience Analysis Technology for Media Planning and Advertising" This technology could be valuable for advertising agencies, media companies, market research firms, and brands looking to maximize the impact of their advertising campaigns. It could lead to more efficient use of advertising budgets and better ROI for marketing efforts.
Questions about the technology: 1. How does this technology improve audience targeting in advertising campaigns? 2. What are the key advantages of using a sequential odds ratio insertion technique in audience analysis?
Original Abstract Submitted
Disclosed examples access media impression data via one or more wireless communications, the media impression data including panel data obtained from a meter and impression information obtained after an access of media at a computing device; determine an audience deduplication based on the panel data; determine odds ratios for platform combinations based on the audience deduplication; determine posterior distributions for the media based on the odds ratios; perform a sequential odds ratio insertion technique based on the posterior distributions to determine unique audience sizes; align the unique audience sizes based on a constraint; and generate a report including the aligned unique audience sizes.
