18672917. METHODS AND SYSTEMS TO MONITOR A MEDIA DEVICE VIA A USB PORT simplified abstract (The Nielsen Company (US), LLC)
Contents
METHODS AND SYSTEMS TO MONITOR A MEDIA DEVICE VIA A USB PORT
Organization Name
Inventor(s)
Mark Cave of Palm Harbor FL (US)
Joseph Volpath of New Port Richey FL (US)
METHODS AND SYSTEMS TO MONITOR A MEDIA DEVICE VIA A USB PORT - A simplified explanation of the abstract
This abstract first appeared for US patent application 18672917 titled 'METHODS AND SYSTEMS TO MONITOR A MEDIA DEVICE VIA A USB PORT
The abstract describes an audience measurement computing system that monitors a media presentation device in a monitored environment. The system includes a network interface, at least one processor, and a computer-readable medium with executable instructions.
- The system obtains a voltage signal from the media presentation device via a cable connected to an input port, based on the device's operational state.
- It compares the voltage signal to a threshold to determine the device's on-state and generates timestamped operational state data.
- The system also collects audience measurement data representing media signals communicated to the device.
- It transmits the operational state data and audience measurement data to a central facility over a network.
Potential Applications: - Media analytics for advertising effectiveness - Monitoring audience engagement in live events - Optimizing content delivery based on audience behavior
Problems Solved: - Lack of real-time data on media device operation and audience interaction - Inefficient audience measurement methods - Limited insights into media consumption patterns
Benefits: - Enhanced audience engagement analysis - Improved content optimization - Real-time monitoring of media device performance
Commercial Applications: Title: Real-time Audience Measurement System for Media Devices This technology can be used in advertising agencies, event management companies, and media production studios to enhance audience targeting and content delivery strategies.
Questions about the technology: 1. How does this system improve audience measurement compared to traditional methods? - The system provides real-time data on both media device operation and audience interaction, allowing for more accurate analysis and optimization. 2. What are the key advantages of using timestamped operational state data in audience measurement? - Timestamped data helps track the exact timing of audience interactions with media content, enabling precise analysis and decision-making.
Original Abstract Submitted
An audience measurement computing system for monitoring a media presentation device in a monitored environment is described and includes a network interface, at least one processor, and a non-transitory computer-readable medium comprising instructions executable by the processor(s). The computing system is configured to obtain, via a cable connected to an input port of the media presentation device, a voltage signal generated by the media presentation device based on an operational state of the media presentation device; compare voltage indicated by the voltage signal to a threshold; based on the comparing, generate timestamped operational state data comprising a record indicative of when the media presentation device is in an on-state; obtain audience measurement data representing one or more media signals communicated to the media presentation device; and transmit, via the network interface over a network and to a central facility, the timestamped operational state data and the audience measurement data.
