18675890. METHODS, SYSTEMS, ARTICLES OF MANUFACTURE AND APPARATUS TO DETERMINE COMPONENT LIFTS FROM OVERLAPPING STIMULI simplified abstract (The Nielsen Company (US), LLC)
METHODS, SYSTEMS, ARTICLES OF MANUFACTURE AND APPARATUS TO DETERMINE COMPONENT LIFTS FROM OVERLAPPING STIMULI
Organization Name
Inventor(s)
Michael Sheppard of Holland MI (US)
Cermel Ream of Saint Petersburg FL (US)
METHODS, SYSTEMS, ARTICLES OF MANUFACTURE AND APPARATUS TO DETERMINE COMPONENT LIFTS FROM OVERLAPPING STIMULI - A simplified explanation of the abstract
This abstract first appeared for US patent application 18675890 titled 'METHODS, SYSTEMS, ARTICLES OF MANUFACTURE AND APPARATUS TO DETERMINE COMPONENT LIFTS FROM OVERLAPPING STIMULI
The patent application describes a method and apparatus for determining component lifts and synergy from overlapping stimuli in advertising campaigns.
- The apparatus includes a vehicle segregator to categorize impression counts and measured lift values by vehicle types.
- A correlation engine establishes correlations between measured lift values and component lift values based on a weighted average.
- A lift calculator determines component lift values based on the correlations.
- A campaign selector modifies resource allocation based on the determined component lift values.
Potential Applications: - This technology can be used in digital marketing to optimize resource allocation in advertising campaigns. - It can help businesses target specific vehicle types more effectively in their marketing strategies.
Problems Solved: - Helps businesses understand the impact of advertising on different vehicle types. - Allows for more efficient allocation of resources in advertising campaigns.
Benefits: - Improved targeting of advertising campaigns. - Increased ROI on marketing investments.
Commercial Applications: "Optimizing Resource Allocation in Digital Advertising Campaigns"
Questions about the Technology: 1. How does this technology improve the efficiency of advertising campaigns? - This technology helps businesses allocate resources more effectively by analyzing the impact of advertising on different vehicle types.
2. What are the key components of the apparatus described in the patent application? - The key components include a vehicle segregator, correlation engine, lift calculator, and campaign selector.
Original Abstract Submitted
Methods, apparatus, systems and articles of manufacture are disclosed to determine component lifts and synergy from overlapping stimuli. An example disclosed apparatus to allocate advertising campaign resources includes a vehicle segregator to segregate impression counts of an advertisement campaign into vehicle types and segregate measured lift values associated with the impression counts into respective ones of the vehicle types, the segregated measured lift values corresponding to respondents that viewed an advertisement corresponding to one of the respective ones of the vehicle types. The example apparatus further includes a correlation engine to establish correlations between the measured lift values and component lift values, the correlations based on a weighted average of the component lift values and segregated impression counts, the component lift values corresponding to respondents that viewed an advertisement corresponding to one of the respective ones of the vehicle types, a lift calculator to determine the component lift values based on the correlations and a campaign selector to modify computing resource allocation to at least one of the vehicle types of the advertising campaign based on a comparison of the determined component lift values.
