18157276. CLIENT LEVEL ANALYSIS CRITERIA simplified abstract (TRUIST BANK)
Contents
CLIENT LEVEL ANALYSIS CRITERIA
Organization Name
Inventor(s)
Randy Eric Borth of Concord NC (US)
Candice Mercer Roberts of Harrisburg NC (US)
CLIENT LEVEL ANALYSIS CRITERIA - A simplified explanation of the abstract
This abstract first appeared for US patent application 18157276 titled 'CLIENT LEVEL ANALYSIS CRITERIA
Simplified Explanation: The abstract describes a framework for analyzing client levels in a digital banking system, where clients can be promoted to higher tiers based on certain criteria. Communication methods such as push notifications and displays are used to notify clients of their promotion and the new features and benefits available to them. Gamification techniques are also employed to increase client engagement.
Key Features and Innovation:
- Tiered account system for clients in a digital banking system
- Promotion to higher tiers based on total deposits or other criteria
- Communication through push notifications and displays
- Gamification techniques to increase client engagement
Potential Applications: This technology can be applied in various industries beyond banking, such as retail loyalty programs or subscription services.
Problems Solved: This technology addresses the need for effective client communication and engagement in digital banking systems.
Benefits:
- Improved client understanding of new features and benefits
- Increased client engagement and retention
- Enhanced user experience in digital banking systems
Commercial Applications: Potential commercial applications include digital marketing platforms, customer loyalty programs, and fintech solutions for financial institutions.
Prior Art: Prior art related to this technology may include research on client engagement strategies in digital platforms and gamification techniques in user interfaces.
Frequently Updated Research: Stay updated on research related to client engagement strategies, digital banking innovations, and gamification techniques in user interfaces.
Questions about the Technology: 1. How does this technology improve client engagement in digital banking systems? 2. What are the potential applications of this framework beyond banking?
Original Abstract Submitted
A framework for client level analysis criteria, communication and actions in a digital banking system. Clients with a tiered account at a bank using the digital banking system achieve promotion to a higher tier or level based on total deposits in the account or other criteria. Various communication methodologies are used to notify the client of the promotion to the higher tier, including push notifications and displays in the digital banking system itself. The notifications and displays include insights into new features and benefits which have been unlocked in the higher tier and are now available to the client. Gamification techniques are used to increase client engagement in the system, such as teasers to entice the client to try the new features and learn more about the new benefits, and insights which improve client understanding of their financial situation and how to use available features and benefits to improve it.
