18158221. TRACKING PERFORMANCE OF RECOMMENDED CONTENT ACROSS MULTIPLE CONTENT OUTLETS simplified abstract (Oracle International Corporation)

TRACKING PERFORMANCE OF RECOMMENDED CONTENT ACROSS MULTIPLE CONTENT OUTLETS

Organization Name

Oracle International Corporation

Inventor(s)

Jason Loring Canney of Highlands Ranch CO (US)

Andrew John Grabowski of Northglen CO (US)

Hilary Joy Traut of Boulder CO (US)

Alexander Mark Robbe of Denver CO (US)

Richard Martin Berger of Boulder CO (US)

Megan Margraff of Trumbull CT (US)

Mohit Gupta of Redwood Shores CA (US)

Debra Eskra of Redwood Shores CA (US)

Alistair Sutcliffe of Redwood Shores CA (US)

TRACKING PERFORMANCE OF RECOMMENDED CONTENT ACROSS MULTIPLE CONTENT OUTLETS - A simplified explanation of the abstract

This abstract first appeared for US patent application 18158221 titled 'TRACKING PERFORMANCE OF RECOMMENDED CONTENT ACROSS MULTIPLE CONTENT OUTLETS

The present disclosure discusses systems and methods for tracking content across multiple outlets. Content items with first metadata and content slots with second metadata are received. Third metadata for digital content slots is generated, and fourth metadata is received. A recommended content item package is provided based on a comparison of the metadata. The package includes a content file and a metadata file. The performance and measurement of the package are determined by tracking the content file across various slots.

• Content tracking system for multiple outlets
• Metadata comparison for content item packages
• Performance measurement through metadata tracking
• Recommended content packages with files
• Digital content slot metadata generation

Potential Applications: This technology can be used in digital marketing campaigns, content distribution platforms, and media analytics tools.

Problems Solved: This technology addresses the challenge of tracking content performance across different platforms and measuring the effectiveness of content packages.

Benefits: Improved content tracking and performance measurement, enhanced content distribution strategies, and optimized digital marketing campaigns.

Commercial Applications: "Content Tracking and Analysis System for Digital Marketing Campaigns"

Prior Art: Researchers can explore prior art related to content tracking systems, metadata analysis tools, and digital content performance measurement methods.

Frequently Updated Research: Stay informed about the latest developments in content tracking technologies, metadata analysis algorithms, and digital marketing analytics tools.

Questions about Content Tracking Systems: 1. How does this technology improve content distribution strategies? 2. What are the key features of the metadata comparison process in this system?

Original Abstract Submitted

The present disclosure relates to systems and methods for tracking content across multiple content outlets. Content items, characterized by first metadata, and content slots, characterized by second metadata, can be received. Third metadata for digital content slots can be generated. Fourth metadata can be received. A recommended content item package can be provided based on a comparison between a combination of the first metadata, the second metadata, and the third metadata and the fourth metadata. The recommended content item package can include a content file and a metadata file. A performance and a measurement of the recommended content item package can be determined by executing the metadata file to track the content file across one or more of the content slots and the potential digital content slots. The performance and the measurement can be provided.