Apple Inc. AI Strategy 2025

Apple Inc. AI Strategy - 2025

In 2025, Apple Inc. has filed a diverse range of AI-related patent applications, reflecting its strategic focus on artificial intelligence innovations. This page analyzes patent applications submitted by Apple Inc. in different CPC (Cooperative Patent Classification) classes and identifies key technology trends.

Introduction

Apple Inc.'s AI patent strategy in 2025 showcases a robust approach to protecting and advancing its technological innovations across multiple areas. By securing patents in these key CPC classes, Apple Inc. not only strengthens its market position but also fosters continuous innovation in artificial intelligence and related technologies.

To date in 2025, Apple Inc. has filed 207 patent applications related to artificial intelligence technologies.

Key Technology Areas

Apple Inc.'s AI Patent Applications by Technology Area (2025)

CPC G06T19/006 ({Mixed reality (object pose determination, tracking or camera calibration for mixed reality)

Apple Inc.'s patent applications in this area focus on innovations in {Mixed reality (object pose determination, tracking or camera calibration for mixed reality, which are crucial for the company's AI initiatives.

• Total Applications Filed: 39
• Percentage of AI Portfolio: 18.8%

CPC G06T2200/24 (IMAGE DATA PROCESSING OR GENERATION, IN GENERAL)

Apple Inc.'s patent applications in this area focus on innovations in IMAGE DATA PROCESSING OR GENERATION, IN GENERAL, which are crucial for the company's AI initiatives.

• Total Applications Filed: 19
• Percentage of AI Portfolio: 9.2%

CPC G06T19/20 (Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts)

Apple Inc.'s patent applications in this area focus on innovations in Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts, which are crucial for the company's AI initiatives.

• Total Applications Filed: 17
• Percentage of AI Portfolio: 8.2%

CPC G10L15/22 (SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING)

Apple Inc.'s patent applications in this area focus on innovations in SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING, which are crucial for the company's AI initiatives.

• Total Applications Filed: 16
• Percentage of AI Portfolio: 7.7%

CPC G06T7/70 (Determining position or orientation of objects or cameras (camera calibration)

Apple Inc.'s patent applications in this area focus on innovations in Determining position or orientation of objects or cameras (camera calibration, which are crucial for the company's AI initiatives.

• Total Applications Filed: 14
• Percentage of AI Portfolio: 6.8%

CPC G06T11/00 (2D [Two Dimensional] image generation)

Apple Inc.'s patent applications in this area focus on innovations in 2D [Two Dimensional] image generation, which are crucial for the company's AI initiatives.

• Total Applications Filed: 10
• Percentage of AI Portfolio: 4.8%

CPC G06T15/005 ({General purpose rendering architectures})

Apple Inc.'s patent applications in this area focus on innovations in {General purpose rendering architectures}, which are crucial for the company's AI initiatives.

• Total Applications Filed: 9
• Percentage of AI Portfolio: 4.3%

CPC G06T2207/30201 (Subject of image; Context of image processing)

Apple Inc.'s patent applications in this area focus on innovations in Subject of image; Context of image processing, which are crucial for the company's AI initiatives.

• Total Applications Filed: 8
• Percentage of AI Portfolio: 3.9%

CPC G06N20/00 (Machine learning)

Apple Inc.'s patent applications in this area focus on innovations in Machine learning, which are crucial for the company's AI initiatives.

• Total Applications Filed: 8
• Percentage of AI Portfolio: 3.9%

CPC G06T7/50 (Depth or shape recovery)

Apple Inc.'s patent applications in this area focus on innovations in Depth or shape recovery, which are crucial for the company's AI initiatives.

• Total Applications Filed: 8
• Percentage of AI Portfolio: 3.9%

AI Patent Categories

Apple Inc.'s AI Patent Categories (2025)

Image Processing

• Patents: 106
• Percentage: 51.2%
• Description: AI techniques for processing, analyzing, and understanding images.

Computer Vision

• Patents: 53
• Percentage: 25.6%
• Description: AI systems that can interpret and make decisions based on visual data from the world.

Natural Language Processing

• Patents: 18
• Percentage: 8.7%
• Description: AI techniques focused on the interaction between computers and human language.

Machine Learning

• Patents: 18
• Percentage: 8.7%
• Description: A field of AI focused on algorithms that can learn from and make predictions on data without being explicitly programmed.

Other AI

• Patents: 11
• Percentage: 5.3%
• Description: Various AI technologies that don't fall into the main categories above.

Knowledge-based Systems

• Patents: 1
• Percentage: 0.5%
• Description: AI systems that use a knowledge base to solve complex problems typically requiring human expertise.

Recent Apple Inc. AI Patent Applications

Below are some of the most recent AI-related patent applications filed by Apple Inc. in 2025:

Patent Title	Filing Date	Description
Determining Respiration Rates Based On Audio Streams and User Conditions	2025-05-01	A system can receive an input indicating a user condition. The system can also receive an internal audio stream from an in-ear microphone and an external audio stream from an external microphone of a ...
USER INTERFACES FOR MANAGING SHARING OF CONTENT IN THREE-DIMENSIONAL ENVIRONMENTS	2025-05-01	A computer system optionally displays a user interface object that reveals content based on whether the content is private or shared. A computer system optionally displays a user interface object that...
PHYSICAL COMPANION DEVICES FOR USE WITH EXTENDED REALITY SYSTEMS	2025-05-01	Implementations of the subject technology provide a small, portable physical object for use in an extended reality system. The system may include a device that allows a user/wearer to interact with vi...
TECHNIQUES FOR PROVIDING RELEVANT SEARCH RESULTS FOR SEARCH QUERIES	2025-05-01	Disclosed herein are techniques for providing relevant results for search queries. For example, a method implemented by a server computing device can include the steps of (1) receiving an unstructured...
MULTI-OPERATIONAL MODES OF NEURAL ENGINE CIRCUIT	2025-05-01	Embodiments relate to a neural engine circuit of a neural network processor circuit that performs a convolution operation on input data in a first mode and a parallel sorting operation on input data i...
Devices, Methods, and Graphical User Interfaces for Interacting with Three-Dimensional Environments	2025-05-01	A computer system, while displaying a first view, including a first representation of a first portion of a physical environment, detects a request to activate a first type of computer-generated sensor...
ENROLLMENT USING SYNTHETIC FINGERPRINT IMAGE AND FINGERPRINT SENSING SYSTEMS	2025-05-01	A fingerprint sensing system. The fingerprint sensing system includes: at least one sensor; at least one display device; at least one application processor; and at least one secure enclave processor. ...
INTELLIGENT DIGITAL ASSISTANT IN A MULTI-TASKING ENVIRONMENT	2025-05-01	Systems and processes for operating a digital assistant are provided. In one example, a method includes receiving a first speech input from a user. The method further includes identifying context info...
Always-On Audio Control for Mobile Device	2025-05-01	In an embodiment, an integrated circuit may include one or more CPUs, a memory controller, and a circuit configured to remain powered on when the rest of the SOC is powered down. The circuit may be co...
TECHNIQUES FOR PROVIDING CUSTOMIZED EXERCISE-RELATED RECOMMENDATIONS	2025-04-24	A classification model is generated based on historical exercise information. User exercise information is classified into an exercise category using the classification model. Recommendations based on...

Overview of Apple Inc.'s AI Patent Strategy

Apple Inc. is renowned not only for its innovative products but also for its strategic approach to AI patent applications. Apple Inc.'s patent strategy focuses on protecting its technological advancements in artificial intelligence, machine learning, and related technologies. This strategy helps Apple Inc. maintain a competitive edge and fosters innovation within the industry.

The company's AI patent filings reveal a particular emphasis on Image Processing, which accounts for approximately 51.2% of their AI-related patents in 2025.

AI Patent Trends

The chart above shows the trend of Apple Inc.'s AI patent applications over time, revealing how Apple Inc. has strategically increased its AI patent portfolio over time.

Frequently Asked Questions About Apple Inc.'s AI Patent Strategy

What are Apple Inc.'s main focus areas in AI patent applications?

Based on patent filing analysis, Apple Inc.'s key focus areas include Image Processing (106 patents), Computer Vision (53 patents), Natural Language Processing (18 patents). These areas represent 85.5% of Apple Inc.'s AI-related patent applications.

How many AI-related patents has Apple Inc. filed in 2025?

Apple Inc. has filed 207 AI-related patent applications in 2025 so far.

What is Apple Inc.'s most active AI technology area?

The most active area is Image Processing, with 106 patent applications representing 51.2% of their AI patent portfolio.

How does Apple Inc. protect its AI innovations?

Apple Inc. employs a strategic patent filing approach focused on protecting core AI technologies while also maintaining some trade secrets. Their patent strategy covers both foundational AI methods and specific applications in their product areas.

What types of AI applications is Apple Inc. patenting?

Based on recent patent filings, Apple Inc. is patenting AI applications in Image Processing, Computer Vision, Natural Language Processing, among other areas.

How does Apple Inc.'s AI patent strategy compare to competitors?

Analysis of Apple Inc.'s patent filings shows an increased focus on Image Processing and Computer Vision compared to industry averages, suggesting a strategic emphasis on these technologies.

What might Apple Inc.'s AI patent strategy indicate about future products?

The concentration of patents in Image Processing and Computer Vision suggests Apple Inc. may be developing new products or services that leverage these technologies. This could indicate upcoming features in their existing product lines or entirely new offerings.

See Also

• Apple Inc. Patent Application Trends in 2025
• List of Top AI Patent Filers in 2025
• Artificial Intelligence Patent Trends
• CPC Classification Guide for AI Technologies

This page was last updated on 02 May 2025.