View source for IGT (20240321048). BEHAVIORAL MOBILE OFFER TARGETING simplified abstract

=BEHAVIORAL MOBILE OFFER TARGETING=


==Organization Name==

[[:Category:IGT|IGT]]


[[Category:IGT]]

==Inventor(s)==

[[:Category:Ethan Edsall of Sparks NV (US)|Ethan Edsall of Sparks NV (US)]][[Category:Ethan Edsall of Sparks NV (US)]]

==BEHAVIORAL MOBILE OFFER TARGETING - A simplified explanation of the abstract==


This abstract first appeared for US patent application 20240321048 titled 'BEHAVIORAL MOBILE OFFER TARGETING

The abstract describes a server with a processor circuit and memory that can receive user interest data, compare it to gaming opportunities, and send targeted offer messages to users.

*Simplified Explanation:
- The server can analyze user interests and send targeted gaming offers based on that data.

*Key Features and Innovation:
- Server with processor circuit and memory.
- Ability to receive and analyze user interest data.
- Comparison of user data to gaming opportunities.
- Sending targeted offer messages to users.

*Potential Applications:
- Personalized marketing in the gaming industry.
- Enhanced user engagement in online gaming platforms.
- Targeted advertising based on user interests.

*Problems Solved:
- Lack of personalized marketing in the gaming industry.
- Difficulty in engaging users with relevant offers.
- Inefficient advertising strategies.

*Benefits:
- Increased user engagement.
- Higher conversion rates.
- Improved user experience.

*Commercial Applications:
- "Personalized Gaming Offers Server: Enhancing User Engagement and Conversions in the Gaming Industry"

*Prior Art:
- Research on personalized marketing strategies in the gaming industry.
- Studies on user engagement in online platforms.

*Frequently Updated Research:
- Ongoing studies on user behavior in response to targeted offers.
- Research on the effectiveness of personalized marketing in the gaming industry.

Questions about Personalized Gaming Offers:
1. How does the server analyze user interest data to determine gaming opportunities?
- The server uses computer program instructions executed by the processor circuit to compare user data to available gaming opportunities.

2. What are the potential implications of targeted offer messages in the gaming industry?
- Targeted offer messages can lead to increased user engagement, higher conversion rates, and improved overall user experience in the gaming industry.


==Original Abstract Submitted==

provided is a server that includes a processor circuit and a memory coupled to the processor circuit. the memory includes computer program instructions that, when executed by the processor circuit, cause the server to perform operations including receiving user interest data that includes data corresponding to user-specific interests of a user. operations may include comparing the user interest data to a gaming opportunity that is provided by a gaming operator that operates gaming devices. operations may include responsive to determining that the user interest data corresponds to the gaming opportunity, causing a targeted offer message that corresponds to the gaming opportunity to be sent to the user.



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