View source for Advertisement Display Method and Electronic Device: abstract simplified (18027040)

*This abstract for appeared for patent application  number 18027040 Titled 'Advertisement Display Method and Electronic Device'

==Simplified Explanation==

The abstract describes a method involving an electronic device. First, the device collects personal data from the user. Then, it uses this data to create a personal knowledge graph. The device also retrieves parameter information for an advertisement from a server. Using the personal knowledge graph, the device derives parameter information for a second advertisement. It then retrieves the second advertisement content based on this information. Finally, the device displays the second advertisement on a screen.


==Original Abstract Submitted==

The method includes: An electronic device  obtains first personal data (S); the electronic device  constructs a personal knowledge graph based on the first personal data (S); the electronic device  obtains parameter information of first advertisement content from an advertisement server  (S); the electronic device  obtains parameter information of second advertisement content from the parameter information of the first advertisement content based on the personal knowledge graph (S); the electronic device  obtains the second advertisement content based on the parameter information of the second advertisement content (S); and the electronic device  displays the second advertisement content on a display (S).