View source for 18736591. BEHAVIORAL MOBILE OFFER TARGETING simplified abstract (IGT)

=BEHAVIORAL MOBILE OFFER TARGETING=


==Organization Name==

[[:Category:IGT|IGT]]


[[Category:IGT]]

==Inventor(s)==

[[:Category:Ethan Edsall of Sparks NV (US)|Ethan Edsall of Sparks NV (US)]][[Category:Ethan Edsall of Sparks NV (US)]]

==BEHAVIORAL MOBILE OFFER TARGETING - A simplified explanation of the abstract==


This abstract first appeared for US patent application 18736591 titled 'BEHAVIORAL MOBILE OFFER TARGETING

The abstract describes a server with a processor circuit and memory that can receive user interest data, compare it to gaming opportunities, and send targeted offer messages to users.

*Simplified Explanation:
- Server with processor and memory receives user interest data.
- Compares data to gaming opportunities.
- Sends targeted offer messages to users based on their interests.

*Key Features and Innovation:
- Server processes user interest data for targeted marketing.
- Utilizes gaming opportunities to send personalized offers.
- Enhances user engagement and conversion rates.

*Potential Applications:
- Personalized marketing in the gaming industry.
- Targeted advertising for specific user interests.
- Increasing user interaction and conversion rates.

*Problems Solved:
- Lack of personalized marketing in the gaming sector.
- Difficulty in reaching users with relevant offers.
- Low user engagement due to generic advertising.

*Benefits:
- Improved user experience with personalized offers.
- Higher conversion rates and engagement.
- Enhanced marketing effectiveness in the gaming industry.

*Commercial Applications:
- "Personalized Marketing Server for Gaming Industry"
- Potential use in online casinos, gaming apps, and eSports platforms.
- Market implications include increased revenue and customer loyalty.

*Questions about Personalized Marketing Server for Gaming Industry:
1. How does the server ensure data privacy and security for user information?
- The server likely employs encryption protocols and secure data storage methods to protect user data.

2. What are the scalability options for this server in handling large volumes of user data?
- The server may have scalable architecture to accommodate increasing data loads efficiently.


==Original Abstract Submitted==

Provided is a server that includes a processor circuit and a memory coupled to the processor circuit. The memory includes computer program instructions that, when executed by the processor circuit, cause the server to perform operations including receiving user interest data that includes data corresponding to user-specific interests of a user. Operations may include comparing the user interest data to a gaming opportunity that is provided by a gaming operator that operates gaming devices. Operations may include responsive to determining that the user interest data corresponds to the gaming opportunity, causing a targeted offer message that corresponds to the gaming opportunity to be sent to the user.



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