View source for 18600477. INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM simplified abstract (Tencent Technology (Shenzhen) Company Limited)

=INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM=


==Organization Name==

[[:Category:Tencent Technology (Shenzhen) Company Limited|Tencent Technology (Shenzhen) Company Limited]]


[[Category:Tencent Technology (Shenzhen) Company Limited]]

==Inventor(s)==

[[:Category:Yilang Xu of Shenzhen (CN)|Yilang Xu of Shenzhen (CN)]][[Category:Yilang Xu of Shenzhen (CN)]]

==INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM - A simplified explanation of the abstract==


This abstract first appeared for US patent application 18600477 titled 'INFORMATION FLOW ADVERTISEMENT-BASED INTERACTION METHOD AND APPARATUS, DEVICE, AND MEDIUM

'''Simplified Explanation:'''
This patent application describes a method for increasing the click-through rate of information flow advertisements by incorporating real-scene interaction interfaces with recommended objects.

'''Key Features and Innovation:'''
* Displaying social content from content publishing accounts on an information flow interface.
* Introducing information flow advertisements with display objects.
* Providing real-scene interaction interfaces with associated display objects.
* Displaying scene pictures of recommended objects in different observation manners on the real-scene interaction interface.

'''Potential Applications:'''
This technology can be applied in social media platforms, online advertising, e-commerce websites, and digital marketing campaigns.

'''Problems Solved:'''
This technology addresses the challenge of improving user engagement with advertisements and increasing the effectiveness of information flow advertising strategies.

'''Benefits:'''
The benefits of this technology include higher click-through rates for advertisements, enhanced user interaction with content, and improved targeting of recommended objects to users.

'''Commercial Applications:'''
The commercial applications of this technology include digital advertising agencies, social media platforms, e-commerce websites, and online marketing firms looking to optimize their advertising strategies for better user engagement and conversion rates.

'''Questions about Information Flow Advertisement-Based Interaction Method:'''
1. How does this technology improve user engagement with advertisements?
2. What are the potential implications of incorporating real-scene interaction interfaces in digital marketing campaigns?

'''Frequently Updated Research:'''
Stay updated on advancements in human-computer interaction, digital advertising trends, and user behavior analysis to enhance the effectiveness of information flow advertisements.


==Original Abstract Submitted==

This application discloses an information flow advertisement-based interaction method and apparatus, a device, and a medium, and belongs to the field of human-computer interaction. The method includes: displaying an information flow interface of a first user account, the information flow interface including social content transmitted by at least one content publishing account (); displaying, on the information flow interface, an information flow advertisement including a first display object (); displaying, in response to receiving a first interaction operation, a real-scene interaction interface of a second display object associated with the first display object (); and displaying, in response to receiving a second interaction operation, scene pictures of the second display object corresponding to different observation manners on the real-scene interaction interface, the scene pictures including recommended objects (). According to the above solution, a click-through rate of the information flow advertisement is increased.



[[Category:G06Q30/0601]]
[[Category:G06F3/04817]]
[[Category:G06Q30/0241]]
[[Category:G06T3/40]]
[[Category:G06T3/60]]
[[Category:CPC_G06Q30/0641]]