View source for 18152458. Measurement Method And System simplified abstract (GOOGLE LLC)

=Measurement Method And System=


==Organization Name==

[[:Category:GOOGLE LLC|GOOGLE LLC]]


[[Category:GOOGLE LLC]]

==Inventor(s)==

[[:Category:Eric Teller of Palo Alto CA (US)|Eric Teller of Palo Alto CA (US)]][[Category:Eric Teller of Palo Alto CA (US)]]

==Measurement Method And System - A simplified explanation of the abstract==


This abstract first appeared for US patent application 18152458 titled 'Measurement Method And System

==Simplified Explanation==

The patent application describes methods and systems for determining an individual's gaze value using wearable computing devices. Here is a simplified explanation of the abstract:

* The method involves receiving gaze data from a wearable computing device associated with a user-account.
* The gaze data is analyzed to detect occurrences of advertisement spaces.
* Based on the detected advertisement-space occurrences, an individual gaze value is determined for the user-account.
* A gaze-value indication is sent, indicating the individual gaze value for the user-account.

Potential applications of this technology:

* Advertising analytics: The technology can be used to measure the effectiveness of advertisements by analyzing the gaze data and determining the individual gaze value for different user-accounts.
* Personalized marketing: The individual gaze values can be used to tailor advertisements to specific users, improving the relevance and engagement of the ads.
* User experience optimization: By analyzing the gaze data, companies can gain insights into how users interact with their products or services, allowing for improvements in design and user experience.

Problems solved by this technology:

* Lack of accurate measurement: Traditional methods of measuring the effectiveness of advertisements may not provide accurate data. This technology offers a more precise way of determining the impact of ads by analyzing the user's gaze data.
* Inefficient targeting: Without knowing the individual gaze value, advertisers may struggle to target their ads effectively. This technology provides a way to determine the individual gaze value, allowing for more targeted and personalized advertising campaigns.

Benefits of this technology:

* Improved advertising ROI: Advertisers can optimize their campaigns based on the individual gaze values, leading to better return on investment.
* Enhanced user experience: By analyzing the gaze data, companies can gain insights into user behavior and preferences, allowing for improvements in product design and user experience.
* Personalized marketing: The individual gaze values can be used to deliver more relevant and personalized advertisements to users, increasing engagement and conversion rates.


==Original Abstract Submitted==

Methods and systems for determining an individual gaze value are disclosed herein. An exemplary method involves: (a) receiving gaze data for a first wearable computing device, wherein the gaze data is indicative of a wearer-view associated with the first wearable computing device, and wherein the first wearable computing device is associated with a first user-account; (b) analyzing the gaze data from the first wearable computing device to detect one or more occurrences of one or more advertisement spaces in the gaze data; (c) based at least in part on the one or more detected advertisement-space occurrences, determining an individual gaze value for the first user-account; and (d) sending a gaze-value indication, wherein the gaze-value indication indicates the individual gaze value for the first user-account.



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