US Patent Application 18364908. Content Item Profiles simplified abstract
Contents
Content Item Profiles
Organization Name
Inventor(s)
Stephen Tsun of Cupertino CA (US)
Vikas Jha of Hillsborough CA (US)
Shamim Samadi of New York NY (US)
Vishal Goenka of Santa Clara CA (US)
David Monsees of San Francisco CA (US)
Content Item Profiles - A simplified explanation of the abstract
This abstract first appeared for US patent application 18364908 titled 'Content Item Profiles
Simplified Explanation
The patent application describes methods, systems, and apparatus for managing the relationship between content and an environment for delivering the content.
- The method involves receiving a request for a content item.
- In response to the request, a creative is selected from a collection of creatives.
- The selected creative includes a reference to a profile associated with one or more elements.
- Content data is retrieved from one or more content feeds that are bound to the elements mentioned in the creative.
- Finally, the selected creative and the retrieved content data are delivered to a user device.
Original Abstract Submitted
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.
