US Patent Application 18233069. SYSTEM AND METHOD FOR AD KEYWORD SCORING simplified abstract

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SYSTEM AND METHOD FOR AD KEYWORD SCORING

Organization Name

GOOGLE LLC

Inventor(s)

Gaofeng Zhao of Los Altos CA (US)

Ping Fu of Cupertino CA (US)

SYSTEM AND METHOD FOR AD KEYWORD SCORING - A simplified explanation of the abstract

This abstract first appeared for US patent application 18233069 titled 'SYSTEM AND METHOD FOR AD KEYWORD SCORING

Simplified Explanation

The patent application describes methods, systems, and apparatuses for providing network activity performance data in a content infrastructure.

  • The invention involves computer programs that can be executed by processors to perform various tasks.
  • The system identifies a content item provided by a content provider device.
  • It calculates keyword scores to measure the relationship between a keyword and other previously selected content.
  • The system determines the effect of a particular keyword on the online content selection process based on the keyword scores.
  • It generates a report indicating the effect of the particular keyword on the online content selection process.
  • The report is provided to a client device via a network.


Original Abstract Submitted

Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for providing network activity performance data in a content infrastructure. Instructions stored in the system or apparatus, when executed by processors, cause the processors to: identify a content item provided by a content provider device; calculate a set of keyword scores for the set of keywords, each keyword score calculated to measure a relationship between a semantic word cluster of the keyword and a semantic word cluster of an other content for which the content item was previously selected; determine an effect that a particular keyword of the set of keywords has on the online content selection process based on the set of keyword scores; generate a report indicating the effect that the particular keyword has on the online content selection process; and provide, via a network, the report to a client device.

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