US Patent Application 18223797. Systems and Methods for Detecting Improper Implementation of Presentation of Content Items by Applications Executing on Client Devices simplified abstract
Systems and Methods for Detecting Improper Implementation of Presentation of Content Items by Applications Executing on Client Devices
Organization Name
Inventor(s)
Priyanshu Jain of Mountain View CA (US)
Tuna Toksoz of Mountain View CA (US)
Spencer S. Johnson of Mountain View CA (US)
Alex Jacobson of Mountain View CA (US)
Systems and Methods for Detecting Improper Implementation of Presentation of Content Items by Applications Executing on Client Devices - A simplified explanation of the abstract
This abstract first appeared for US patent application 18223797 titled 'Systems and Methods for Detecting Improper Implementation of Presentation of Content Items by Applications Executing on Client Devices
Simplified Explanation
The patent application describes a system and method for detecting improper presentation of content items by applications on client devices.
- The system receives content requests from multiple client devices, where each request is generated by an application running on a client device.
- In response to a content request, the system transmits a content package to the client device, which includes a content item and an interaction confirmation script.
- The system determines a location parameter associated with the interaction confirmation script.
- It also determines a performance metric of the content item.
- Based on the performance metric and the location parameter, the system determines whether the application receives inadvertent clicks on the content item.
Original Abstract Submitted
Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include: (i) receiving content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices; (ii) transmitting to each client device of the plurality of client devices, responsive to a content request from the client device, a content package including at least a content item and an interaction confirmation script; (iii) determining a location parameter associated with the interaction confirmation script; (iv) determining a performance metric of the content item; and (v) determining whether the application receives inadvertent clicks at the content item based on the performance metric and the location parameter.
