US Patent Application 18214719. PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS simplified abstract
PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS
Organization Name
Inventor(s)
Thomas Price of San Francisco CA (US)
Tuna Toksoz of Mountain View CA (US)
PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS - A simplified explanation of the abstract
- This abstract for appeared for US patent application number 18214719 Titled 'PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS'
Simplified Explanation
The abstract describes a system and method for providing an interface that allows publishers to select sponsored content networks. The system includes a mediation server that provides a user interface to the publisher server, allowing access to stored data. The system receives a metric associated with a rule for filtering content items and applies it to a content network list, generating an updated list. The system then transmits mediation code, including the updated list, to the publisher server. When executed on a user device, the mediation code controls the display of content items according to the updated list and allows the user device to flag content items for modifying the list.
Original Abstract Submitted
Systems and methods are described for providing an interface and facilitating selection of sponsored content networks that provide sponsored content items. This may include providing, by a mediation server, a user interface to a publisher server, the user interface configured to provide access to data stored on the mediation server; receiving a metric associated with a rule for filtering content items associated with the publisher; applying the metric to a content network list associated with the publisher using the user interface to generate an updated content network list; and transmitting mediation code including the updated content network list to the publisher server, wherein the mediation code, when executed by a user device, (i) causes the user device to control display of content items according to the updated content network list and (ii) allows the user device to flag at least one content item for modifying the updated content network list.
