US Patent Application 18123105. ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD simplified abstract
Contents
ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD
Inventors
ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD - A simplified explanation of the abstract
- This abstract for appeared for patent application number 18123105 Titled 'ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD'
Simplified Explanation
The abstract describes a method for determining the target audience for an advertisement based on an advertisement request. The method involves collecting usage history information and device features from multiple devices, generating feature vectors based on this information, determining labels for the devices based on the advertisement request and features, creating an advertisement target inference model using the determined labels and feature vectors, and finally, identifying at least one device as the advertisement target by applying the inference model to the devices.
Original Abstract Submitted
Provided is a method of determining an advertisement target according to an advertisement request, the method includes: obtaining usage history information from a plurality of devices, obtaining features of the plurality of devices, based on the usage history information, and generating feature vectors for the obtained features; determining labels for the plurality of devices, based on the advertisement request and the obtained features; generating an advertisement target inference model, based on the determined labels and the feature vectors; and determining at least one advertisement target device among the plurality of devices by applying the generated advertisement target inference model to the plurality of devices.
