US Patent Application 18027040. Advertisement Display Method and Electronic Device simplified abstract

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Inventors

Lu Liu of Shenzhen (CN)


  • This abstract for appeared for patent application number 18027040 Titled 'Advertisement Display Method and Electronic Device'

Simplified Explanation

The abstract describes a method involving an electronic device. The device collects personal data and uses it to create a personal knowledge graph. It then receives parameter information for an advertisement from a server. Using the personal knowledge graph, the device derives parameter information for a second advertisement. It retrieves the second advertisement content based on this information and displays it on a display.


Original Abstract Submitted

The method includes: An electronic device obtains first personal data (S); the electronic device constructs a personal knowledge graph based on the first personal data (S); the electronic device obtains parameter information of first advertisement content from an advertisement server (S); the electronic device obtains parameter information of second advertisement content from the parameter information of the first advertisement content based on the personal knowledge graph (S); the electronic device obtains the second advertisement content based on the parameter information of the second advertisement content (S); and the electronic device displays the second advertisement content on a display (S).