US Patent Application 17723729. BEHAVIORAL INTENT ESTIMATION FOR A VISUAL STIMULUS simplified abstract
Contents
BEHAVIORAL INTENT ESTIMATION FOR A VISUAL STIMULUS
Organization Name
Inventor(s)
Annamarie Huttunen of Evergreen CO (US)
Jordan E. Lord of Austin TX (US)
BEHAVIORAL INTENT ESTIMATION FOR A VISUAL STIMULUS - A simplified explanation of the abstract
- This abstract for appeared for US patent application number 17723729 Titled 'BEHAVIORAL INTENT ESTIMATION FOR A VISUAL STIMULUS'
Simplified Explanation
The abstract describes an apparatus that uses a processing device to analyze visual stimuli and identify objects within them. It does this by creating a matrix that represents the density of feature points in the stimuli. The device then determines pathways associated with each object, which represent potential decision pathways for a user viewing the stimuli. Based on these pathways, the device estimates the probabilities of different behavioral intents of the user. Finally, it modifies the design of the stimuli to adjust these estimated probabilities.
Original Abstract Submitted
An apparatus comprises a processing device configured to obtain an information density matrix characterizing density of feature points in an input visual stimulus, and to analyze content of the input visual stimulus utilizing the information density matrix to identify one or more objects in the input visual stimulus. The processing device is also configured to determine object-based pathways in the input visual stimulus, each of the object-based pathways being associated with one of the objects in the input visual stimulus, the object-based pathways representing potential decision pathways for a user viewing the input visual stimulus to reach a desired result. The processing device is further configured to estimate probabilities for different behavioral intents of the user viewing the input visual stimulus based at least in part on the object-based pathways, and to modify a design of the input visual stimulus to adjust the estimated probabilities of the different behavioral intents.
