ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD: abstract simplified (18123105)

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  • This abstract for appeared for patent application number 18123105 Titled 'ADVERTISEMENT TARGET DETERMINING DEVICE AND ADVERTISEMENT TARGET DETERMINING METHOD'

Simplified Explanation

The abstract describes a method for determining an advertisement target based on an advertisement request. The method involves collecting usage history information and device features from multiple devices. Feature vectors are generated based on the collected features. Labels are determined for the devices based on the advertisement request and the obtained features. An advertisement target inference model is created using the determined labels and feature vectors. Finally, the model is applied to the devices to determine at least one advertisement target device.


Original Abstract Submitted

Provided is a method of determining an advertisement target according to an advertisement request, the method includes: obtaining usage history information from a plurality of devices, obtaining features of the plurality of devices, based on the usage history information, and generating feature vectors for the obtained features; determining labels for the plurality of devices, based on the advertisement request and the obtained features; generating an advertisement target inference model, based on the determined labels and the feature vectors; and determining at least one advertisement target device among the plurality of devices by applying the generated advertisement target inference model to the plurality of devices.