ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD: abstract simplified (18022842)

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  • This abstract for appeared for patent application number 18022842 Titled 'ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION APPARATUS, ADVERTISING RATE DETERMINATION APPARATUS, AND ADVERTISEMENT DISTRIBUTION METHOD'

Simplified Explanation

The abstract describes a system that determines which advertisement to display on an advertisement display device. It includes an analyzing unit that collects sensor information from a sensor and analyzes the traffic conditions, such as the speed of vehicles on the road. Based on these conditions, a unit price determining unit calculates the cost of displaying the advertisement. Additionally, an advertising rate calculation unit calculates the advertising rate based on the previous performance of the advertisement and the unit price.


Original Abstract Submitted

An advertisement determination unit determines an advertisement to be displayed on an advertisement display apparatus. An analyzing unit obtains sensor information from a sensor and performs analysis of traffic conditions including a traveling speed of each of the vehicles traveling on the road. A unit price determining unit determines, based on the traffic conditions, a unit price of the advertisement to be displayed on the advertisement display apparatus. An advertising rate calculation unit calculates an advertising rate based on a track record of the advertisement displayed on the advertisement display apparatus and the unit price determined by the unit price determination unit.

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