20240056631. METHODS AND APPARATUS TO MEASURE AUDIENCE EXPOSURE TO MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK simplified abstract (The Nielsen Company (US), LLC)

From WikiPatents
Jump to navigation Jump to search

METHODS AND APPARATUS TO MEASURE AUDIENCE EXPOSURE TO MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Mark Cave of Palm Harbor FL (US)

METHODS AND APPARATUS TO MEASURE AUDIENCE EXPOSURE TO MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240056631 titled 'METHODS AND APPARATUS TO MEASURE AUDIENCE EXPOSURE TO MEDIA STREAMS WITH A WIRELESS ISOCHRONOUS DATA LINK

Simplified Explanation

The patent application describes methods, apparatus, systems, and articles of manufacture for measuring audience exposure to media streams using a wireless isochronous data link.

  • An apparatus is disclosed, which includes a datastore, a network interface circuitry, and processor circuitry.
  • The network interface circuitry obtains a first copy of audio data from a first wireless data link, transmitted from an audio source device.
  • A second copy of the audio data is transmitted synchronously to the first copy to an audio sink device over a second wireless data link.
  • The processor circuitry instantiates data parsing circuitry to extract a media stream identifier from the first copy of the audio data.
  • Media identification assignment circuitry assigns the media stream identifier to an audio data log for the audio sink device.

Potential applications of this technology:

  • Audience measurement and analytics in various media streaming platforms.
  • Monitoring and tracking exposure to specific media streams in real-time.
  • Enhancing targeted advertising and content recommendations based on audience preferences.

Problems solved by this technology:

  • Provides a wireless isochronous data link for synchronized transmission of audio data.
  • Enables accurate measurement of audience exposure to media streams across different devices.
  • Facilitates efficient parsing and identification of media streams for data logging purposes.

Benefits of this technology:

  • Improved accuracy and reliability in measuring audience exposure to media streams.
  • Real-time monitoring and analysis of audience behavior and preferences.
  • Enhanced targeting and personalization of content and advertisements.


Original Abstract Submitted

methods, apparatus, systems, and articles of manufacture are disclosed to measure audience exposure to media streams with a wireless isochronous data link. in one example, an apparatus includes a datastore, a network interface circuitry, and processor circuitry. the network interface circuitry obtains a first copy of audio data from a first wireless data link, the audio data transmitted from an audio source device, wherein a second copy of the audio data is transmitted, synchronously to the first copy of the audio data, to an audio sink device over a second wireless data link. the processor circuitry to instantiate data parsing circuitry to parse a media stream identifier from the first copy of the audio data and media identification assignment circuitry to assign the media stream identifier to an audio data log for the audio sink device.

Retrieved from "http://wikipatents.org/index.php?title=20240056631._METHODS_AND_APPARATUS_TO_MEASURE_AUDIENCE_EXPOSURE_TO_MEDIA_STREAMS_WITH_A_WIRELESS_ISOCHRONOUS_DATA_LINK_simplified_abstract_(The_Nielsen_Company_(US),_LLC)&oldid=33769"