20240054733. SYSTEMS AND METHODS FOR ENHANCED OUTDOOR DISPLAYS VIA AUGMENTED REALITY simplified abstract (STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY)

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SYSTEMS AND METHODS FOR ENHANCED OUTDOOR DISPLAYS VIA AUGMENTED REALITY

Organization Name

STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY

Inventor(s)

Brian M. Fields of Phoenix AZ (US)

Nathan L. Tofte of Downs IL (US)

Aaron C. Williams of Bloomington IL (US)

Joseph P. Harr of Bloomington IL (US)

Vicki King of Bloomington IL (US)

SYSTEMS AND METHODS FOR ENHANCED OUTDOOR DISPLAYS VIA AUGMENTED REALITY - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240054733 titled 'SYSTEMS AND METHODS FOR ENHANCED OUTDOOR DISPLAYS VIA AUGMENTED REALITY

Simplified Explanation

The patent application relates to the use of augmented reality (AR) to enhance the in-vehicle experience. It describes various examples where AR techniques are applied to provide safety indications, emergency vehicle warnings, and personalized outdoor displays to improve the safety and operation of vehicles.

  • AR techniques are used to provide AR indications of vehicle safety indicia that may not be perceptible otherwise, alerting vehicle occupants to important information.
  • AR techniques are applied to provide emergency vehicle warnings, increasing the likelihood of safe responses to emergency vehicles on the road.
  • AR techniques are used to generate personalized outdoor displays, improving conditions that may impair safe vehicle operation.

Potential applications of this technology:

  • Enhancing the in-vehicle experience by providing real-time safety information through AR indications.
  • Improving the safety of driving by alerting vehicle occupants to important information that may not be easily perceivable.
  • Increasing the awareness of emergency vehicles on the road, leading to safer responses and reducing the risk of accidents.
  • Personalizing outdoor displays to optimize visibility and minimize distractions, enhancing the overall driving experience.

Problems solved by this technology:

  • Lack of perceptibility of important safety information in vehicles.
  • Difficulty in identifying and responding to emergency vehicles on the road.
  • Impaired visibility and distracting conditions that affect safe vehicle operation.

Benefits of this technology:

  • Enhanced safety for vehicle occupants by providing real-time safety indications.
  • Improved response to emergency vehicles, reducing the risk of accidents.
  • Optimized visibility and minimized distractions, leading to safer and more comfortable driving experiences.


Original Abstract Submitted

the following generally relates to using augmented reality (ar) to enhance the in-vehicle experience. in some examples, ar techniques are applied to provide ar indications of vehicle safety indicia to alert vehicle occupants to information that may not otherwise be perceptible. in other example, ar techniques are applied to provide emergency vehicle warnings to improve the likelihood of safe responses thereto. in yet other examples, ar techniques are applied to generated personalized outdoor displays, for example, to ameliorate conditions that may impair safe operation of a vehicle.