20240040193. CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE simplified abstract (Turner Broadcasting System, Inc.)

CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE

Organization Name

Turner Broadcasting System, Inc.

Inventor(s)

Donald Jude Loheide of Mableton GA (US)

Matthew Paul Giles of Marietta GA (US)

Gregory McClain Stigall of Douglasville GA (US)

Nishith Kumar Sinha of Mableton GA (US)

Cindy Loren Campbell of Atlanta GA (US)

James J Arnzen of Atlanta GA (US)

Nicolas Paul Webb of McDonough GA (US)

CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240040193 titled 'CONCURRENT PRESENTATION OF NON-PROGRAMMING MEDIA ASSETS WITH PROGRAMMING MEDIA CONTENT AT CLIENT DEVICE

Simplified Explanation

A system is described for presenting non-programming media assets alongside programming media content on a client device. The client device receives a response for an event opportunity point from the media presentation and distribution system based on specific criteria. The display view of the client device is modified, and a non-programming media asset is presented from a second media stream for a defined duration and a different version of the programming media content in the first partition. The different version of the programming media content corresponds to the programming media content encoded based on a region within the modified display view allocated to the first partition. The presentation is based on user preference for a specific item in the programming media content and the user's selection of the non-programming media asset displayed in past engagement.

• The system allows for the concurrent presentation of non-programming media assets and programming media content on a client device.
• The client device receives a response for an event opportunity point based on specific criteria.
• The display view of the client device is modified to accommodate the presentation of non-programming media assets.
• A non-programming media asset is presented from a second media stream for a defined duration.
• The programming media content is presented in a different version in the first partition, corresponding to a region within the modified display view.
• The presentation is based on user preference for a specific item in the programming media content and the user's selection of the non-programming media asset displayed in past engagement.

Potential applications of this technology:

• Enhanced user experience in media presentations by incorporating non-programming media assets.
• Personalized content delivery based on user preferences and past engagement.
• Targeted advertising and promotional opportunities within media presentations.

Problems solved by this technology:

• Integrating non-programming media assets seamlessly with programming media content.
• Providing a user-friendly interface for selecting and presenting non-programming media assets.
• Efficiently encoding and delivering different versions of programming media content based on user preferences and display view modifications.

Benefits of this technology:

• Improved engagement and interaction with media presentations.
• Enhanced personalization and customization of content delivery.
• Increased advertising and promotional opportunities for targeted marketing.

Original Abstract Submitted

a system is provided for concurrent presentation of non-programming media assets with programming media content at a client device. the client device receives a response for occurrence of an event opportunity point from the media presentation and distribution system based on a selection criteria for the event opportunity point. a display view of the client device is modified, and a non-programming media asset is presented from a second media stream for a defined duration and different version of the programming media content in first partition, concurrently with the programming media content over second partition. the different version of the programming media content corresponds to the programming media content encoded based on a region within the modified display view allocated to the first partition. the presentation is based on user preference for specific item in the programming media content and user selection of the non-programming media asset displayed in past engagement.