20240037863. DISPLAYING AN AUGMENTED REALITY ELEMENT THAT PROVIDES A PERSONALIZED ENHANCED EXPERIENCE AT A WAREHOUSE simplified abstract (Maplebear Inc. (dba Instacart))

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DISPLAYING AN AUGMENTED REALITY ELEMENT THAT PROVIDES A PERSONALIZED ENHANCED EXPERIENCE AT A WAREHOUSE

Organization Name

Maplebear Inc. (dba Instacart)

Inventor(s)

Dominic Cocchiarella of Berkeley CA (US)

Aditya Godbole of San Francisco CA (US)

Andrew Peters of Tiburon CA (US)

Spencer Schack of Seattle WA (US)

Brandon Leonardo of San Carlos CA (US)

DISPLAYING AN AUGMENTED REALITY ELEMENT THAT PROVIDES A PERSONALIZED ENHANCED EXPERIENCE AT A WAREHOUSE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240037863 titled 'DISPLAYING AN AUGMENTED REALITY ELEMENT THAT PROVIDES A PERSONALIZED ENHANCED EXPERIENCE AT A WAREHOUSE

Simplified Explanation

The abstract describes an augmented reality application that uses video data captured by a device's camera to detect items within the device's display area. The application accesses attributes of each item and retrieves profile information and preferences associated with a customer. It then matches the preferences with the attributes of the items and generates an augmented reality element based on the matches. This element is displayed overlaid onto the display area where the items are detected.

  • The application uses video data from a device's camera to detect items within the device's display area.
  • It accesses attributes of each item and retrieves profile information and preferences associated with a customer.
  • The preferences are matched with the attributes of the items.
  • An augmented reality element is generated based on the matches.
  • The augmented reality element is displayed overlaid onto the display area where the items are detected.

Potential Applications:

  • Retailers can use this technology to provide personalized augmented reality experiences to customers.
  • Customers can use the application to receive real-time information and recommendations about products in a store.

Problems Solved:

  • The application solves the problem of efficiently detecting and identifying items within a device's display area.
  • It also solves the problem of matching customer preferences with the attributes of the items.

Benefits:

  • The technology enhances the shopping experience by providing personalized augmented reality elements.
  • It helps customers make informed purchasing decisions by providing relevant information and recommendations.


Original Abstract Submitted

an augmented reality application executing on a client device receives video data captured by a camera of the device, in which the video data includes a display area of the device. the application detects a set of items within the display area based on the video data, wherein the set of items is included among an inventory of a warehouse associated with a retailer, and accesses a set of attributes of each item. the application retrieves profile information including a set of preferences associated with a customer of the retailer, matches one or more of the set of preferences with one or more attributes of each item, and generates an augmented reality element based on the matches. the augmented reality element is then displayed, such that it is overlaid onto a portion of the display area based on a location within the display area at which the items are detected.

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