20240037809. PROVIDING AUGMENTED REALITY-BASED MAKEUP IN A MESSAGING SYSTEM simplified abstract (Snap Inc.)

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PROVIDING AUGMENTED REALITY-BASED MAKEUP IN A MESSAGING SYSTEM

Organization Name

Snap Inc.

Inventor(s)

Riccardo Boscolo of Culver City CA (US)

Jean Luo of Seattle WA (US)

Vincent Sung of Los Angeles CA (US)

Ibram Uppal of Woodland Hills CA (US)

PROVIDING AUGMENTED REALITY-BASED MAKEUP IN A MESSAGING SYSTEM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240037809 titled 'PROVIDING AUGMENTED REALITY-BASED MAKEUP IN A MESSAGING SYSTEM

Simplified Explanation

The present disclosure involves a system and method for providing augmented reality-based makeup. The system includes a computer-readable storage medium storing a program that receives a request to present augmented reality content associated with an image captured by a device camera, which depicts a user's face. The program accesses an augmented reality content item that applies makeup to the face and generates a mesh for tracking multiple regions of the face. It also presents available makeup products for each region. The augmented reality content item is then presented in association with the face depicted in the image. The program receives user input selecting a region of the face and determines a set of available makeup products corresponding to the selected region. The presentation of the augmented reality content item is updated based on the set of available makeup products.

  • The system provides augmented reality-based makeup by applying virtual makeup to a user's face captured by a device camera.
  • The augmented reality content generates a mesh for tracking multiple regions of the face, allowing for precise application of makeup.
  • Users can select specific regions of their face to apply makeup and view the available makeup products for each region.
  • The presentation of the augmented reality content is updated in real-time based on the selected region and available makeup products.

Potential applications of this technology:

  • Virtual try-on: Users can virtually try on different makeup products and see how they look on their face before making a purchase.
  • Beauty tutorials: Makeup artists or influencers can create interactive tutorials where users can follow along and try different makeup looks in real-time.
  • Personalized recommendations: The system can analyze a user's facial features and recommend makeup products that would best suit their individual needs.

Problems solved by this technology:

  • Limited access to physical makeup products: Users can try on a wide range of makeup products virtually without the need to physically visit a store.
  • Uncertainty in makeup choices: Users can experiment with different makeup looks and products in real-time, helping them make more informed decisions.
  • Time-consuming makeup application: The system allows for quick and easy application of virtual makeup, saving time and effort.

Benefits of this technology:

  • Enhanced user experience: Users can have a fun and interactive experience trying on virtual makeup and exploring different looks.
  • Increased convenience: Users can try on makeup anytime and anywhere using their device camera, eliminating the need to visit a physical store.
  • Improved decision-making: Users can make more confident decisions about purchasing makeup products by seeing how they look on their face in real-time.


Original Abstract Submitted

aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality-based makeup. the program and method provide for receiving a request to present augmented reality content in association with an image captured by a device camera, the image depicting a user's face; accessing an augmented reality content item applying makeup to the face, the augmented reality content configured to generate a mesh for tracking plural regions of the face and to present available makeup products with respect to the plural regions; presenting the augmented reality content item in association with the face depicted in the image; receiving user input selecting a region of the plural regions; determining a set of available makeup products corresponding to the selected region; and updating presentation of the augmented reality content item based on the set of available makeup products.