20240031649. MANAGEMENT AND DELIVERY OF OVER-THE-TOP SERVICES OVER DIFFERENT CONTENT-STREAMING SYSTEMS simplified abstract (Turner Broadcasting System, Inc.)

MANAGEMENT AND DELIVERY OF OVER-THE-TOP SERVICES OVER DIFFERENT CONTENT-STREAMING SYSTEMS

Organization Name

Turner Broadcasting System, Inc.

Inventor(s)

Donald Jude Loheide of Mableton GA (US)

Matthew Paul Giles of Marietta GA (US)

Gregory McClain Stigall of Douglasville GA (US)

Nishith Kumar Sinha of Mableton GA (US)

Cindy Loren Campbell of Atlanta GA (US)

James J Amzen of Atlanta GA (US)

Nicolas Paul Webb of McDonough GA (US)

MANAGEMENT AND DELIVERY OF OVER-THE-TOP SERVICES OVER DIFFERENT CONTENT-STREAMING SYSTEMS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240031649 titled 'MANAGEMENT AND DELIVERY OF OVER-THE-TOP SERVICES OVER DIFFERENT CONTENT-STREAMING SYSTEMS

Simplified Explanation

The system described in the patent application is designed to generate interactive items based on requests received from distribution networks. These interactive items are then overlaid onto media content. The system also receives event triggers from a client application engine on a user device, allowing the user to select and interact with the generated interactive items. A personalized list is generated for the user's selection, which is then transmitted for display on either the distribution networks or the client application engine.

• The system generates interactive items based on requests from distribution networks.
• These interactive items are overlaid onto media content.
• The system receives event triggers from a client application engine on a user device.
• Users can select and interact with the generated interactive items.
• A personalized list is generated for the user's selection.
• The personalized list is displayed for a defined time duration on distribution networks or the client application engine.

Potential Applications:

• Interactive advertising campaigns
• Enhanced user engagement with media content
• Personalized recommendations and suggestions for users

Problems Solved:

• Lack of interactive elements in traditional media content
• Limited user engagement and interactivity with media content
• Difficulty in personalizing and targeting interactive items to specific users

Benefits:

• Increased user engagement and interactivity with media content
• Enhanced advertising effectiveness through personalized recommendations
• Improved user experience with tailored interactive items

Original Abstract Submitted

provided is a system that includes a circuit to generate an interactive item based on a request received from a first distribution network or a second distribution network. the interactive item is overlaid over a media item present in media content. the circuit then activates the generated interactive item overlaid over the media item of the media content. further, the circuit receives an event trigger, from a client application engine operational on a user device associated with a user, for a selection of the activated interactive item. a personalized list is generated for the event trigger for the selection of the interactive item. further, the generated personalized list is transmitted for a display for a defined time duration, to one of the first distribution network, the second distribution network or the client application engine operational on the user device.