20240031647. METHODS AND APPARATUS TO DETECT A PRESENCE STATUS simplified abstract (The Nielsen Company (US), LLC)
Contents
METHODS AND APPARATUS TO DETECT A PRESENCE STATUS
Organization Name
Inventor(s)
Meryem Berrada of Clearwater FL (US)
Ronny Lerch of San Antonio FL (US)
John Stavropoulos of Edison NJ (US)
Alexander Topchy of New Port Richey FL (US)
METHODS AND APPARATUS TO DETECT A PRESENCE STATUS - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240031647 titled 'METHODS AND APPARATUS TO DETECT A PRESENCE STATUS
Simplified Explanation
The patent application describes methods, apparatus, systems, and articles of manufacture for detecting a presence status. The apparatus includes media identification circuitry, a comparator, presence detection circuitry, and network communication circuitry.
- Media identification circuitry generates signatures representative of audio data associated with a monitored media device.
- A comparator obtains signatures from a portable meter, which represent audio data sensed by the meter, and compares them with the signatures generated by the media identification circuitry.
- Presence detection circuitry determines the presence status of a user based on the comparison result.
- Network communication circuitry transmits the presence status to a data processor for audience measurement based on the presence status.
Potential applications of this technology:
- Audience measurement: The technology can be used to determine the presence of users near a media device, allowing for more accurate audience measurement.
- Advertising optimization: By knowing the presence status of users, advertisers can optimize their advertising strategies and target specific audiences more effectively.
- Content personalization: The presence status can be used to personalize content based on the preferences and behaviors of the users present.
Problems solved by this technology:
- Inaccurate audience measurement: Traditional audience measurement methods may not accurately capture the presence of users near a media device. This technology provides a more reliable and precise method for determining audience presence.
- Inefficient advertising targeting: Without knowing the presence status of users, advertisers may waste resources on targeting irrelevant audiences. This technology enables more efficient and targeted advertising.
- Generic content delivery: Without considering the presence status of users, content delivery may not be personalized or tailored to the specific audience. This technology allows for more personalized content delivery based on the presence status.
Benefits of this technology:
- Improved audience measurement accuracy: The technology provides a more accurate and real-time method for measuring audience presence, leading to more reliable data for analysis and decision-making.
- Enhanced advertising effectiveness: By targeting specific audiences based on their presence status, advertisers can increase the effectiveness of their campaigns and improve return on investment.
- Personalized user experience: The presence status can be used to deliver personalized content and experiences to users, enhancing their engagement and satisfaction.
Original Abstract Submitted
methods, apparatus, systems, and articles of manufacture are disclosed to detect a presence status. an example apparatus includes media identification circuitry to generate first signatures representative of first audio data associated with a monitored media device, a comparator to obtain second signatures from a portable meter, the second signatures representative of second audio data sensed by the portable meter and compare the first signatures and the second signatures to determine a comparison result, presence detection circuitry to determine a presence status of a user based on the comparison result, the user associated with the portable meter, and network communication circuitry to transmit the presence status to a data processor to perform audience measurement based on the presence status.
