20240029322. CONTROLLING INTERACTIVE FASHION BASED ON FACIAL EXPRESSIONS simplified abstract (Snap Inc.)

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CONTROLLING INTERACTIVE FASHION BASED ON FACIAL EXPRESSIONS

Organization Name

Snap Inc.

Inventor(s)

Itamar Berger of Hod Hasharon (IL)

Gal Dudovitch of Tel Aviv (IL)

Gal Sasson of Kibbutz Ayyelet Hashahar (IL)

Ma'ayan Mishin Shuvi of Givatayim (IL)

Matan Zohar of Rishon LeZion (IL)

CONTROLLING INTERACTIVE FASHION BASED ON FACIAL EXPRESSIONS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240029322 titled 'CONTROLLING INTERACTIVE FASHION BASED ON FACIAL EXPRESSIONS

Simplified Explanation

The patent application describes methods and systems for enhancing images of people wearing fashion items using augmented reality. Here is a simplified explanation of the abstract:

  • The system receives an image of a person wearing a fashion item.
  • It generates a segmentation of the fashion item worn by the person in the image.
  • The system identifies the facial expression of the person in the image.
  • In response to the identified facial expression, the system applies one or more augmented reality elements to the fashion item based on its segmentation.

Potential applications of this technology:

  • Fashion industry: This technology can be used by fashion brands to enhance their product images and showcase different augmented reality elements on the fashion items.
  • Social media: Users can apply augmented reality elements to their fashion items in their photos or videos, enhancing their social media content.
  • Virtual try-on: Customers can virtually try on different fashion items and see how they look with different augmented reality elements before making a purchase.

Problems solved by this technology:

  • Limited visualization: This technology solves the problem of limited visualization of fashion items by allowing users to see how they would look with different augmented reality elements.
  • Engagement: It enhances user engagement by providing interactive and personalized experiences with fashion items.

Benefits of this technology:

  • Enhanced user experience: Users can have a more immersive and interactive experience with fashion items through augmented reality elements.
  • Increased sales: Fashion brands can attract more customers and increase sales by providing a unique and engaging shopping experience.
  • Personalization: Users can personalize their fashion items by applying augmented reality elements that match their preferences and style.


Original Abstract Submitted

methods and systems are disclosed for performing operations comprising: receiving an image that includes a depiction of a person wearing a fashion item; generating a segmentation of the fashion item worn by the person depicted in the image; identifying a facial expression of the user depicted in the image; and in response to identifying the facial expression, applying one or more augmented reality elements to the fashion item worn by the person based on the segmentation of the fashion item worn by the person.