20240029110. PLATFORM FOR LOCATION AND TIME BASED ADVERTISING simplified abstract (BoardActive Corporation)
Contents
PLATFORM FOR LOCATION AND TIME BASED ADVERTISING
Organization Name
Inventor(s)
Douglas L. Pittman of Atlanta GA (US)
PLATFORM FOR LOCATION AND TIME BASED ADVERTISING - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240029110 titled 'PLATFORM FOR LOCATION AND TIME BASED ADVERTISING
Simplified Explanation
The present disclosure is about a system and method for determining commonly traveled paths based on aggregated data associated with the courses of travel of a plurality of devices. The system receives an initial device location and a subsequent device location, and determines a course of travel associated with the device. It then aggregates data associated with courses of travel for multiple devices and determines a plurality of commonly traveled paths based on the aggregated data. The system also receives an identification of a path from the plurality of commonly traveled paths and defines content to be transmitted to at least one device traveling down the identified path.
- The system receives initial and subsequent device locations and determines the course of travel for the device.
- It aggregates data associated with the courses of travel of multiple devices.
- The system determines commonly traveled paths based on the aggregated data.
- It receives an identification of a path from the commonly traveled paths.
- The system defines content to be transmitted to devices traveling down the identified path.
Potential applications of this technology:
- Traffic management: The system can be used to analyze commonly traveled paths and provide real-time traffic information to optimize traffic flow and reduce congestion.
- Advertising: By defining content to be transmitted to devices traveling down commonly traveled paths, targeted advertisements can be delivered to users based on their location and travel patterns.
- Urban planning: The aggregated data can be used to identify popular routes and optimize the design of transportation infrastructure in urban areas.
Problems solved by this technology:
- Inefficient traffic management: By determining commonly traveled paths and providing real-time traffic information, the system helps to alleviate traffic congestion and improve overall traffic management.
- Lack of targeted advertising: The system enables the delivery of personalized advertisements to users based on their location and travel patterns, increasing the effectiveness of advertising campaigns.
- Inadequate urban planning: The aggregated data can provide insights into popular routes and help urban planners optimize transportation infrastructure to better accommodate the needs of the population.
Benefits of this technology:
- Improved traffic flow: By analyzing commonly traveled paths and providing real-time traffic information, the system can help reduce congestion and improve the efficiency of transportation networks.
- Personalized advertising: The system enables targeted advertisements based on users' location and travel patterns, increasing the relevance and effectiveness of advertising.
- Enhanced urban planning: The aggregated data can inform urban planners about popular routes, allowing them to make informed decisions when designing transportation infrastructure.
Original Abstract Submitted
the present disclosure provides systems and methods configured to perform the stages of: receiving an initial device location; receiving a subsequent device location; determining a course of travel associated with the device; aggregating data associated with courses of travel for a plurality of devices; determining a plurality of commonly traveled paths based on the aggregated data; receiving an identification of a path of the plurality of commonly traveled paths; and defining content to be transmitted to at least one device traveling down the identified path.
