20240016438. Segmenting audiences using brain type information simplified abstract (Brainvivo Ltd.)

Segmenting audiences using brain type information

Organization Name

Brainvivo Ltd.

Inventor(s)

Assaf Horowitz of Tel Aviv (IL)

Yaniv Assaf of Tel Aviv (IL)

Sharon Rousso of Tel Aviv (IL)

Segmenting audiences using brain type information - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240016438 titled 'Segmenting audiences using brain type information

Simplified Explanation

The patent application describes a method for content delivery that involves dividing a group of human subjects into segments based on certain criteria. The subjective responses of the subjects to a set of data items are collected, and their neurophysiological responses to the same data items are measured. The subjects are then classified into different brain types based on their measured neurophysiological responses. A mapping is created between the segmentation criteria and the brain types, which is used to predict the brain type of a subject outside the reference group. Based on this predicted brain type, a content offering is selected and presented to the subject.

• The method involves dividing a group of human subjects into segments based on segmentation criteria.
• Subjective responses of the subjects to a reference set of data items are collected.
• Neurophysiological responses of the subjects to the data items in the reference set are measured.
• The subjects are classified into different brain types based on their measured neurophysiological responses.
• A mapping is created between the segmentation criteria and the brain types.
• The mapping is used to predict the brain type of a subject outside the reference group.
• A content offering is selected and presented to the subject based on the predicted brain type.

Potential Applications:

• Personalized content delivery based on individual brain types.
• Targeted advertising based on predicted brain types.
• Customized user experiences in various industries such as entertainment, education, and healthcare.

Problems Solved:

• Overcoming the limitations of traditional segmentation methods that rely solely on subjective responses.
• Providing a more accurate and personalized content delivery approach.
• Improving the effectiveness of marketing and advertising strategies by targeting specific brain types.

Benefits:

• Enhanced user engagement and satisfaction through personalized content offerings.
• Improved marketing and advertising effectiveness by targeting specific brain types.
• Potential for increased revenue and customer loyalty through customized user experiences.

Original Abstract Submitted

a method for content delivery includes dividing a reference group of human subjects into multiple segments according to one or more segmentation criteria. subjective responses of the human subjects to a reference set of data items are collected, and neurophysiological responses of the human subjects to the data items in the reference set are measured. the human subjects are classified into multiple brain types according to the measured neurophysiological responses. based on the collected subjective responses, a mapping is defined between the segmentation criteria and the brain types and is applied in predicting a brain type of a human subject outside the reference group. a content offering is selected for presentation to the human subject responsively to the predicted brain type.