20240015128. COMMUNICATION EXCHANGES AND METHODS OF USE THEREOF simplified abstract (Broadridge Fluent Solutions, LLC)

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COMMUNICATION EXCHANGES AND METHODS OF USE THEREOF

Organization Name

Broadridge Fluent Solutions, LLC

Inventor(s)

Robert Krugman of Edgewood NY (US)

Doug Deschutter of Edgewood NY (US)

Martin Cottreau of Edgewood NY (US)

COMMUNICATION EXCHANGES AND METHODS OF USE THEREOF - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240015128 titled 'COMMUNICATION EXCHANGES AND METHODS OF USE THEREOF

Simplified Explanation

The abstract describes a computer-implemented method for administering electronic distributions between a sender and a recipient in a communications exchange. The method involves receiving the electronic distribution from the sender, along with sender attributes and rules that define how the distributions should be delivered. The recipient's attributes and rules are also received. The method then matches the electronic distribution to the recipient and transmits it to the recipient's channel.

  • The method involves administering electronic distributions between a sender and a recipient in a communications exchange.
  • The sender's electronic distribution, sender attributes, and sender rules are received.
  • The recipient's attributes and recipient rules are received.
  • The method matches the electronic distribution to the recipient.
  • The electronic distribution is transmitted to the recipient's channel.

Potential Applications:

  • Email marketing campaigns: The method can be used to administer targeted email distributions based on sender and recipient attributes and rules.
  • Content delivery platforms: The method can be applied to deliver specific content to users based on their preferences and characteristics.
  • Social media advertising: The method can be utilized to match advertisements to specific users based on their attributes and deliver them through appropriate channels.

Problems Solved:

  • Inefficient distribution: The method solves the problem of inefficiently delivering electronic distributions by matching them to the most appropriate recipients based on attributes and rules.
  • Lack of personalization: The method addresses the issue of generic distributions by allowing for personalized delivery based on sender and recipient attributes.

Benefits:

  • Targeted delivery: The method ensures that electronic distributions are delivered to the most relevant recipients, increasing the chances of engagement and response.
  • Improved efficiency: By automating the matching and delivery process, the method saves time and resources compared to manual distribution methods.
  • Personalized experience: The method enables personalized delivery based on sender and recipient attributes, enhancing the overall user experience.


Original Abstract Submitted

in some embodiments, the instant invention provides for a computer-implemented method that includes the following steps: administering, by a first specifically programed computer system of a communications exchange, an electronic delivery of a first electronic distribution from a first sender to a first recipient, where the mediating includes: receiving from a first source of a plurality of sources, a first electronic distribution of the first sender, receiving from the first sender, a plurality of sender attributes of the first sender and a plurality of sender rules of the first sender that define how electronic distributions of the first sender to be delivered; receiving the plurality of recipient attributes of the first recipient and the plurality of recipient rules of the first recipient; matching the first electronic distribution of first sender to the first recipient; transmitting, the first electronic distribution of first sender to first channel of the first recipient.