20240013321. SYSTEM AND METHOD FOR AGGREGATING SOCIAL NETWORK FEED INFORMATION simplified abstract (Salesforce, Inc.)
Contents
SYSTEM AND METHOD FOR AGGREGATING SOCIAL NETWORK FEED INFORMATION
Organization Name
Inventor(s)
Liam Tomar Fontvieille Doyle of San Francisco CA (US)
Andrew Ian Craven of London (GB)
Teddy Kite Joe of San Francisco CA (US)
SYSTEM AND METHOD FOR AGGREGATING SOCIAL NETWORK FEED INFORMATION - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240013321 titled 'SYSTEM AND METHOD FOR AGGREGATING SOCIAL NETWORK FEED INFORMATION
Simplified Explanation
The disclosed patent application describes methods, systems, and apparatuses for aggregating social network feed information. Here is a simplified explanation of the abstract:
The technology allows for the collection of user activity data from one or more social networks. This data is then parsed to identify various targeting parameters. These targeting parameters are matched with advertising conditions for a social media campaign, ensuring that the campaign is contextually relevant to the user activity data. The social media campaign is recommended to users through a user interface, and authorization is obtained to launch the campaign. The campaign can be launched manually or automatically based on pre-defined parameters. Finally, the campaign is deployed to multiple social media networks.
Potential applications of this technology:
- Social media advertising: This technology can be used to optimize social media advertising campaigns by targeting specific users based on their activity data.
- Personalized recommendations: By analyzing user activity data, this technology can provide personalized recommendations for products, services, or content on social media platforms.
Problems solved by this technology:
- Targeting relevance: By matching targeting parameters with advertising conditions, this technology ensures that social media campaigns are contextually relevant to users, increasing the effectiveness of the campaigns.
- Manual campaign management: The user interface allows for easy recommendation and authorization of social media campaigns, streamlining the process and reducing the need for manual campaign management.
Benefits of this technology:
- Improved advertising effectiveness: By targeting users based on their activity data, social media campaigns can be more relevant and engaging, leading to higher conversion rates.
- Time and cost savings: The automation and user-friendly interface provided by this technology reduce the time and effort required for managing social media campaigns.
- Personalized user experience: By analyzing user activity data, this technology can provide users with personalized recommendations, enhancing their social media experience.
Original Abstract Submitted
in accordance with disclosed embodiments, there are provided methods, systems, and apparatuses for aggregating social network feed information including, for example, means for receiving user activity data from one or more social networks; parsing the user activity data to render a plurality of targeting parameters culled from the user activity data; matching one or more of the plurality of targeting parameters with advertising conditions for a social media campaign, wherein the advertising conditions of the social media campaign are contextually relevant to the one or more targeting parameters matched; recommending the social media campaign via a user interface; receiving authorization to launch the social media campaign via input received at the user interface or automatically launching the social media campaign based on pre-defined parameters; and deploying the social media campaign to one or many social media networks. other related embodiments are disclosed.
