20240013262. AVATAR-BASED PROMOTIONS simplified abstract (AT&T Intellectual Property I, L.P.)

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AVATAR-BASED PROMOTIONS

Organization Name

AT&T Intellectual Property I, L.P.

Inventor(s)

Nigel Bradley of Canton GA (US)

Eric Zavesky of Austin TX (US)

James Pratt of Round Rock TX (US)

Ari Craine of Marietta GA (US)

Robert Koch of Peachtree Corners GA (US)

AVATAR-BASED PROMOTIONS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240013262 titled 'AVATAR-BASED PROMOTIONS

Simplified Explanation

The disclosed technology is about using an avatar to present promotional content to a target user in a virtual or other environment. The avatar representing a promoter user can be altered to display the promotional content, or the promotional content can be presented through audio output or a virtual object associated with the avatar. The selection of promotional content can be based on the target user's data in a virtual reality environment, allowing different users to see different promotional content when viewing the same avatar simultaneously. The technology also allows the promoter user to interact with the system to receive notifications about current promotion status and choose from available promotional content offerings to promote.

  • The technology presents promotional content through an avatar in a virtual or other environment.
  • The avatar can be altered, or audio output and virtual objects can be used to display the promotional content.
  • Promotional content is selected based on the target user's data in a virtual reality environment.
  • Different users viewing the same avatar can see different promotional content simultaneously.
  • The promoter user can interact with the system to receive notifications about promotion status and choose from available promotional content offerings.

Potential applications of this technology:

  • Advertising and marketing in virtual reality environments.
  • Promoting products or services to users experiencing virtual or other environments.
  • Customizing promotional content based on individual user data in real-time.

Problems solved by this technology:

  • Delivering targeted promotional content to users in virtual or other environments.
  • Providing a more immersive and interactive advertising experience.
  • Allowing for real-time customization of promotional content based on user data.

Benefits of this technology:

  • Increased engagement and effectiveness of promotional content in virtual or other environments.
  • Enhanced user experience by presenting tailored promotional content.
  • Improved targeting and personalization of advertising messages.


Original Abstract Submitted

the disclosed technology is directed towards presenting promotional content via an avatar representing a first, promoter user to a second, target user experiencing a virtual or other environment. the promotional content may be presented via an alteration of the avatar, audio output and/or an object virtually associated with the avatar. the promotional content may be selected based on matching target user data describing a target user experiencing a virtual reality environment. different users viewing the same avatar at the same time can be presented with different promotional content. information may be output to attract a target user to perceive the promotional content. the promoter user can interact to obtain a current promotion status notification, as well as to select from available promotional content offerings to promote.

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