20240013238. METHODS AND APPARATUS TO IDENTIFY USERS ASSOCIATED WITH DEVICE APPLICATION USAGE simplified abstract (The Nielsen Company (US), LLC)

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METHODS AND APPARATUS TO IDENTIFY USERS ASSOCIATED WITH DEVICE APPLICATION USAGE

Organization Name

The Nielsen Company (US), LLC

Inventor(s)

Albert T. Borawski of Oldsmar FL (US)

Joseph W. Brewer of Tarpon Springs FL (US)

Brian Fuhrer of Palm Harbor FL (US)

METHODS AND APPARATUS TO IDENTIFY USERS ASSOCIATED WITH DEVICE APPLICATION USAGE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240013238 titled 'METHODS AND APPARATUS TO IDENTIFY USERS ASSOCIATED WITH DEVICE APPLICATION USAGE

Simplified Explanation

The patent application describes methods and apparatus for identifying users associated with device application usage. The disclosed method involves obtaining demographics of individuals participating in an audience research study, selecting a set of applications to be monitored, providing devices to the individuals with a meter to record application usage and a user-to-application associator, receiving data from the devices to identify the primary user of each application and their usage, and associating the demographics of the user with the application usage.

  • The method involves obtaining demographics of individuals participating in an audience research study.
  • A set of applications to be monitored is selected.
  • Devices are provided to the individuals, equipped with a meter to record application usage and a user-to-application associator.
  • Data is received from the devices to identify the primary user of each application and their usage.
  • The demographics of the user are associated with the application usage.

Potential applications of this technology:

  • Audience research studies: This technology can be used to gather data on application usage by different demographics, providing valuable insights for audience research studies.
  • User behavior analysis: The collected data can be used to analyze user behavior and preferences, helping companies tailor their applications and services to specific target audiences.
  • Advertising and marketing: The demographic information associated with application usage can be utilized for targeted advertising and marketing campaigns.

Problems solved by this technology:

  • User identification: The technology solves the problem of accurately identifying the primary user of an application on a shared device, allowing for more precise data collection and analysis.
  • Demographic association: By associating demographics with application usage, the technology addresses the challenge of understanding the preferences and behaviors of different user groups.

Benefits of this technology:

  • Improved audience research: The technology enables more accurate and comprehensive audience research by providing detailed data on application usage and demographics.
  • Targeted marketing: The demographic information associated with application usage allows for targeted marketing campaigns, increasing the effectiveness of advertising efforts.
  • Enhanced user experience: By analyzing user behavior and preferences, companies can improve their applications and services, providing a better user experience.


Original Abstract Submitted

methods and apparatus are disclosed to identify users associated with device application usage. a disclosed example method involves obtaining demographics of persons to participate in a panel for an audience research study, identifying a set of applications to be monitored, providing devices associated with the persons in the panel with a meter to record usage of the applications and with a user-to-application associator, the user-to-application associator to define associations between the applications to be monitored and the persons associate with the device before the applications are launched, receiving data from a first one of the devices identifying a first one of the persons as a primary user of a first one of the applications in the set of applications, receiving data from the first device identifying usage of the first application, and associating the demographics of the first person with the usage of the first application.

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