18521071. LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT simplified abstract (Rovi Guides, Inc.)
Contents
- 1 LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Possible Prior Art
- 1.10 Original Abstract Submitted
LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT
Organization Name
Inventor(s)
LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT - A simplified explanation of the abstract
This abstract first appeared for US patent application 18521071 titled 'LEVERAGING EMOTIONAL TRANSITIONS IN MEDIA TO MODULATE EMOTIONAL IMPACT OF SECONDARY CONTENT
Simplified Explanation
The patent application describes systems and methods for determining emotional responses to videos, generating emotional arcs based on the responses, and inserting secondary content based on the emotional responses.
- Display primary content to users
- Determine emotional responses as users consume content
- Generate average emotional arc based on responses
- Compare current emotional arc to average emotional arc
- Insert secondary content based on emotional responses at specific play positions
Potential Applications
This technology could be applied in:
- Personalized content delivery
- Targeted advertising
- Emotional analysis in media production
Problems Solved
This technology addresses:
- Lack of personalized content delivery
- Ineffective advertising strategies
- Limited emotional analysis capabilities
Benefits
The benefits of this technology include:
- Enhanced user engagement
- Improved content relevance
- Increased advertising effectiveness
Potential Commercial Applications
Potential commercial applications of this technology include:
- Video streaming platforms
- Marketing and advertising agencies
- Media production companies
Possible Prior Art
One possible prior art could be emotion recognition technology used in market research studies to analyze consumer reactions to advertisements.
What are the potential limitations of this technology?
The potential limitations of this technology include:
- Privacy concerns related to emotional data collection
- Accuracy of emotional response detection
How does this technology compare to traditional methods of content delivery and advertising?
This technology offers a more personalized and targeted approach to content delivery and advertising compared to traditional methods. By analyzing emotional responses, it can tailor content to individual preferences and increase engagement.
Original Abstract Submitted
Systems and methods for determining emotional responses to videos, generating emotional arc based on the responses and reactions, and determining the type and/or point of insertion of secondary content based on the determined emotional responses are disclosed. The methods display primary content to a plurality of users and determine their emotional response as they consume the primary content. An average emotional arc is generated based on the determined emotional response and it is compared to a current emotional arc generated based on emotional response from a current user. When values of the current emotional are within a predefined range of the average emotional arc at a particular play position in the timeline of the primary content, a secondary content that is designated for the value of the current emotional arc is inserted in the primary content at the particular play position.
