18517082. FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM simplified abstract (NEC Corporation)
Contents
- 1 FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Unanswered Questions
- 1.10 Original Abstract Submitted
FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM
Organization Name
Inventor(s)
Hiroshi Hashimoto of Tokyo (JP)
FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM - A simplified explanation of the abstract
This abstract first appeared for US patent application 18517082 titled 'FAMILIARITY DEGREE ESTIMATION APPARATUS, FAMILIARITY DEGREE ESTIMATION METHOD, AND RECORDING MEDIUM
Simplified Explanation
The patent application describes an apparatus for estimating the familiarity degree of a customer with an item based on their interactions with it. The apparatus includes video process units to calculate the time the customer views their hand and holds the item, and a familiarity degree estimation unit to determine the customer's familiarity with the item.
- First video process unit calculates time customer views hand
- Second video process unit calculates time customer holds item
- Familiarity degree estimation unit calculates time item is viewed based on hand viewing time and item holding time
- Longer time item is viewed, lower the degree of familiarity of customer with item
Potential Applications
The technology could be applied in retail settings to analyze customer interactions with products and determine their familiarity with them. It could also be used in marketing research to understand consumer behavior and preferences.
Problems Solved
This technology helps businesses assess customer familiarity with products, which can inform marketing strategies and product development. It provides a quantitative measure of customer engagement with items, allowing for more targeted marketing efforts.
Benefits
- Improved understanding of customer familiarity with products - Data-driven insights into customer behavior - Enhanced marketing strategies based on customer interactions
Potential Commercial Applications
Enhancing Customer Engagement in Retail: Using the technology to analyze customer interactions with products in-store to tailor marketing strategies and improve customer engagement.
Optimizing Marketing Campaigns: Leveraging the data collected by the apparatus to refine marketing campaigns and target specific customer segments more effectively.
Unanswered Questions
How does the apparatus differentiate between different types of items?
What are the privacy implications of collecting and analyzing customer interaction data?
Original Abstract Submitted
In a familiarity degree estimation apparatus, a first video process unit calculates a time while a hand being viewed, which is a time when a customer is viewing the hand. A second video process unit calculates a time while an item being held, which is a time when the customer is holding an item. A familiarity degree estimation unit calculates a time while the item being viewed based on the time while a hand being viewed and the time while the item being held, and estimates that the longer the time while the item being viewed, the lower the degree of familiarity of the customer with respect to the item.
