18514139. SYSTEMS AND METHODS FOR PRESENTING SCROLLING ONLINE CONTENT ON MOBILE DEVICES simplified abstract (Google LLC)

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SYSTEMS AND METHODS FOR PRESENTING SCROLLING ONLINE CONTENT ON MOBILE DEVICES

Organization Name

Google LLC

Inventor(s)

Issac Sterling Vanduyn of MountAIN View CA (US)

SYSTEMS AND METHODS FOR PRESENTING SCROLLING ONLINE CONTENT ON MOBILE DEVICES - A simplified explanation of the abstract

This abstract first appeared for US patent application 18514139 titled 'SYSTEMS AND METHODS FOR PRESENTING SCROLLING ONLINE CONTENT ON MOBILE DEVICES

Simplified Explanation

The abstract describes a computer-implemented method for providing dynamically scrolling content within a vertically scrolling online publication. The content is served based on display information related to the user's computing device, and the content item can scroll horizontally in response to user input.

  • The method involves retrieving dynamically scrolling content items.
  • The content is served within a slot of a vertically scrolling online publication.
  • The content scrolls horizontally in response to user input.

Potential Applications

This technology could be applied in:

  • Online magazines
  • Digital newspapers
  • E-books

Problems Solved

This technology solves the problem of:

  • Enhancing user experience in online publications
  • Providing interactive and engaging content

Benefits

The benefits of this technology include:

  • Increased user engagement
  • Improved readability of online publications
  • Enhanced user interaction with content

Potential Commercial Applications

A potential commercial application of this technology could be:

  • Integration into online publishing platforms for enhanced user experience

Possible Prior Art

One possible prior art for this technology could be:

  • Interactive e-books with scrolling content

Unanswered Questions

How does this technology impact the loading speed of online publications?

The article does not address how this technology may affect the loading speed of online publications.

What types of user input can trigger the horizontal scrolling of content items?

The article does not specify the types of user input that can trigger the horizontal scrolling of content items.


Original Abstract Submitted

A computer-implemented method for providing dynamically scrolling content within a vertically scrolling online publication is implemented by a content serving computing device in communication with a memory. The method includes retrieving a dynamically scrolling content item, receiving a set of display information related to a user computing device, and serving the dynamically scrolling content item within a slot of a vertically scrolling online publication presented at the user computing device, wherein the dynamically scrolling content item is served based partially on the set of display information, wherein the dynamically scrolling content item is configured to scroll horizontally in response to a first haptic input received by a user of the user computing device.