18511651. Locating Content In An Environment simplified abstract (Apple Inc.)

Locating Content In An Environment

Organization Name

Apple Inc.

Inventor(s)

David W. Padgett of Sunnyvale CA (US)

Christopher D. Fu of Fremont CA (US)

Scott G. Wade of Santa Clara CA (US)

Paul Ewers of San Francisco CA (US)

Ioana Negoita of San Jose CA (US)

Thomas G. Salter of Foster City CA (US)

Dhruv Aditya Govil of San Mateo CA (US)

Dimitris Ladopoulos of Sunnyvale CA (US)

Locating Content In An Environment - A simplified explanation of the abstract

This abstract first appeared for US patent application 18511651 titled 'Locating Content In An Environment

Simplified Explanation

The method described in the abstract involves using a camera on an electronic device to capture an image of machine-readable data on a physical object, decoding the data to determine its value, selecting content based on the data value, obtaining content from a source, determining the position and orientation of the content relative to the object, and displaying the content on the electronic device.

• Capture image of machine-readable data on physical object
• Decode data to determine value
• Select content based on data value
• Obtain content from source
• Determine position and orientation of content relative to object
• Display content on electronic device

Potential Applications

This technology could be used in augmented reality applications, interactive advertising, product information retrieval, and educational tools.

Problems Solved

This technology solves the problem of easily accessing additional content or information related to physical objects in a convenient and user-friendly manner.

Benefits

The benefits of this technology include enhanced user engagement, seamless integration of digital content with physical objects, and improved access to relevant information.

Potential Commercial Applications

• Augmented Reality Content Delivery: Optimizing the display of digital content related to physical objects.
• Interactive Advertising: Enhancing advertising campaigns by providing interactive content linked to physical objects.

Original Abstract Submitted

A method includes obtaining an image of a machine-readable data representation that is located on a physical object using a camera of an electronic device. The machine-readable data representation includes an encoded form of a data value. The method further includes decoding the machine-readable data representation to determine the data value, whereby the data value includes a content identifier and a content source identifier. The method also includes selecting a content source based on the content source identifier, obtaining a content item and content location information based on the content identifier from the content source, determining a content position and a content orientation for the content item relative to the physical object based on the content location information, and displaying a representation of the content item using the electronic device according to the content position and the content orientation.