18376514. ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION simplified abstract (Insight Direct USA, Inc.)
Contents
- 1 ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Possible Prior Art
- 1.10 Unanswered Questions
- 1.11 Original Abstract Submitted
ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION
Organization Name
Inventor(s)
Amol Ajgaonkar of Chandler AZ (US)
ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION - A simplified explanation of the abstract
This abstract first appeared for US patent application 18376514 titled 'ASSOCIATING DEMOGRAPHIC INFORMATION WITH CONSUMERS USING VIDEO DATA AND LOCATION INFORMATION
Simplified Explanation
The system described in the abstract is a technology that collects demographic information of consumers and associates it with their purchases. Here is a simplified explanation of the patent application:
- An RF tag with identification information moves with the consumer.
- A first RF antenna records the location of the RF tag.
- A camera collects video data of the consumer.
- A computer processor receives location and identification information from the RF antenna, purchase information, and video data.
- The computer processor determines the consumer's demographic information from the video data and associates it with the purchase information.
Potential Applications
This technology could be applied in retail stores to gather demographic data of customers and analyze their purchasing behavior.
Problems Solved
This technology solves the problem of efficiently collecting and associating demographic information with consumer purchases in real-time.
Benefits
The benefits of this technology include improved understanding of consumer behavior, targeted marketing strategies, and personalized shopping experiences.
Potential Commercial Applications
"Enhancing Consumer Insights and Targeted Marketing Strategies in Retail Stores"
Possible Prior Art
One possible prior art could be the use of RFID technology in retail stores to track inventory and monitor customer movements.
Unanswered Questions
1. How does the system ensure the privacy and security of the collected demographic information? 2. What measures are in place to ensure the accuracy of the demographic information collected from the video data?
Original Abstract Submitted
A system for collecting demographic information and associating the demographic information with a purchase by a consumer includes an RF tag having identification information associated with the purchase by the consumer and configured to move in unison with the consumer, a first RF antenna configured to record a location of the RF tag via reception of the identification information from the RF tag, a camera configured to collected video data including the consumer, and a computer processor configured to receive location information and the identification information of the RF tag from the first RF antenna, receive information regarding the purchase and associate the RF tag with the information regarding the purchase, and receive video data from the camera. The computer processor can be configured to determine demographic information of the consumer from the video data and associate the demographic information with the information regarding the purchase.
