18374471. CUSTOMER-SPECIFIC DIGITAL SIGNAGE FOR A QUICK SERVICE RESTAURANT simplified abstract (Insight Direct USA, Inc.)

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CUSTOMER-SPECIFIC DIGITAL SIGNAGE FOR A QUICK SERVICE RESTAURANT

Organization Name

Insight Direct USA, Inc.

Inventor(s)

Andrew Schwenker of Mahomet IL (US)

Antoine E. Hall of Spring Hope NC (US)

Ilya Eliashevsky of Milford CT (US)

Ryan Miller of Columbus OH (US)

Tony Lunt of Union KY (US)

CUSTOMER-SPECIFIC DIGITAL SIGNAGE FOR A QUICK SERVICE RESTAURANT - A simplified explanation of the abstract

This abstract first appeared for US patent application 18374471 titled 'CUSTOMER-SPECIFIC DIGITAL SIGNAGE FOR A QUICK SERVICE RESTAURANT

Simplified Explanation

The abstract describes a method of delivering an order to a customer of a quick service restaurant by identifying the customer's vehicle entering a zone surrounding the restaurant and displaying personalized information on a digital sign.

  • The method involves using technology to track and identify the customer's vehicle as it approaches the quick service restaurant.
  • Information specific to the customer, such as their order or promotional offers, is displayed on digital signs that can be viewed by the customer.
  • This personalized approach aims to enhance the customer experience and streamline the order delivery process at quick service restaurants.

Potential Applications

This technology could be applied in various industries beyond quick service restaurants, such as drive-thru banking or car wash services, to improve customer service and efficiency.

Problems Solved

This technology addresses the issue of long wait times and confusion in drive-thru settings by providing personalized information to customers as they approach the service point.

Benefits

The personalized information displayed to customers can lead to increased customer satisfaction, reduced wait times, and improved order accuracy.

Potential Commercial Applications

The technology could be implemented by quick service restaurants, banks, car wash facilities, and other drive-thru businesses to enhance customer experience and streamline operations.

Possible Prior Art

One potential prior art could be the use of license plate recognition technology in toll booths or parking facilities to automate payment processes based on vehicle identification.

Unanswered Questions

How does the technology ensure the accuracy of identifying the customer's vehicle?

The method of vehicle identification and tracking is not detailed in the abstract. It would be important to understand the technology behind this process to ensure its reliability and accuracy.

What measures are in place to protect customer privacy and data security?

The abstract does not mention any safeguards for customer data privacy or security. It would be crucial to address these concerns, especially when dealing with personalized customer information displayed on digital signs.


Original Abstract Submitted

A method of delivering an order to a customer of a quick service restaurant can include identifying a vehicle of the customer that enters a zone surrounding the quick service restaurant and displaying, on at least one digital sign able to be viewed by the customer, information specific to the customer.