18244511. SYSTEMS AND METHODS FOR DETERMINING THAT A MEDIA ITEM IS BEING PRESENTED simplified abstract (GOOGLE LLC)

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SYSTEMS AND METHODS FOR DETERMINING THAT A MEDIA ITEM IS BEING PRESENTED

Organization Name

GOOGLE LLC

Inventor(s)

Vincent Dureau of Palo Alto CA (US)

SYSTEMS AND METHODS FOR DETERMINING THAT A MEDIA ITEM IS BEING PRESENTED - A simplified explanation of the abstract

This abstract first appeared for US patent application 18244511 titled 'SYSTEMS AND METHODS FOR DETERMINING THAT A MEDIA ITEM IS BEING PRESENTED

Simplified Explanation

The patent application describes systems and methods for determining if media items are currently being presented to a user. Here are the key points:

  • The method involves identifying a media item that may be presented on an output device connected to a client device.
  • A level of confidence is calculated to determine if the identified media item is currently being presented to the user.
  • After calculating the level of confidence, the method determines if any predetermined events associated with user interaction with the media item have occurred.
  • Based on these predetermined events, the level of confidence that the identified media item is being presented to the user is increased or decreased.

Potential applications of this technology:

  • Media monitoring: This technology can be used to track and monitor media items being presented to users, such as advertisements or promotional content.
  • Content recommendation: By determining which media items are being presented to users, this technology can help in recommending relevant content based on user preferences and interactions.
  • User engagement analysis: The method can be used to analyze user engagement with media items by tracking the occurrence of predetermined events during their presentation.

Problems solved by this technology:

  • Accurate media item detection: The method provides a way to accurately identify if a media item is currently being presented to a user, even in complex scenarios where multiple media items may be simultaneously presented.
  • User interaction tracking: By tracking predetermined events associated with user interaction, the method enables a more comprehensive analysis of user engagement with media items.
  • Confidence level adjustment: The ability to dynamically adjust the level of confidence based on user interactions allows for more accurate determination of whether a media item is being presented.

Benefits of this technology:

  • Improved media monitoring: The method provides a more accurate and automated way to monitor the presentation of media items, enabling better tracking and analysis of advertising campaigns or content distribution.
  • Enhanced user experience: By accurately determining which media items are being presented, this technology can help in delivering personalized and relevant content to users, improving their overall experience.
  • Data-driven insights: The method allows for detailed analysis of user engagement with media items, providing valuable insights for content creators, advertisers, and marketers.


Original Abstract Submitted

The various implementations described herein include systems and methods for determining that media items are currently being presented. In one aspect, a method performed at a client device includes: (1) identifying a media item potentially being presented on an output device coupled to the client device; (2) calculating a level of confidence that the identified media item is currently being presented to the user; (3) subsequent to the calculating, determining that at least one predetermined event associated with user interaction with the media item has occurred; and (4) based on the at least one predetermined event, increasing or decreasing the level of confidence that the identified media item is currently being presented to the user.

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