18239567. SYSTEMS AND METHODS FOR ADVERTISEMENT PLAYBACK BASED ON PREFERRED VIEWING DURATION simplified abstract (Samsung Electronics Co., Ltd.)

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SYSTEMS AND METHODS FOR ADVERTISEMENT PLAYBACK BASED ON PREFERRED VIEWING DURATION

Organization Name

Samsung Electronics Co., Ltd.

Inventor(s)

Nitish Varshney of Bengaluru (IN)

Pratyush Pushkar of Bengaluru (IN)

Arun Kunnappillil Madhusoodhanan of Bengaluru (IN)

SYSTEMS AND METHODS FOR ADVERTISEMENT PLAYBACK BASED ON PREFERRED VIEWING DURATION - A simplified explanation of the abstract

This abstract first appeared for US patent application 18239567 titled 'SYSTEMS AND METHODS FOR ADVERTISEMENT PLAYBACK BASED ON PREFERRED VIEWING DURATION

Simplified Explanation

The patent application describes a system and method for displaying advertisements to users while they are using a media playback service on an electronic device. Here are the key points:

  • The advertisement server receives an advertisement request from the media playback service after the user starts playing media.
  • The server identifies eligible advertisements based on the request and retrieves the user's advertisement profile.
  • Based on the correlation between each eligible advertisement and the user's profile, the server determines a preferred viewing duration for each advertisement.
  • The server obtains a summarized version of an advertisement from the eligible ones, considering the user's preferred viewing duration.

Potential applications of this technology:

  • Online streaming platforms can use this system to display targeted advertisements to users based on their profiles and viewing preferences.
  • Advertisers can benefit from reaching a more engaged audience by delivering advertisements that align with users' interests and preferred viewing durations.

Problems solved by this technology:

  • Users are more likely to engage with advertisements that are relevant to their interests and preferences, leading to a more positive user experience.
  • Advertisers can optimize their ad campaigns by targeting specific user profiles and delivering advertisements that are more likely to be viewed in their entirety.

Benefits of this technology:

  • Users are presented with advertisements that are more relevant to their interests, improving their overall experience with the media playback service.
  • Advertisers can increase the effectiveness of their campaigns by delivering targeted advertisements to users who are more likely to engage with them.
  • The system allows for the delivery of summarized versions of advertisements, reducing the overall viewing time for users while still conveying the main message of the advertisement.


Original Abstract Submitted

Provided is a system and method for displaying an advertisement. The method for displaying an advertisement, includes receiving, by an advertisement server, an advertisement request from a media playback service subsequent to an initiation of a media playback on an electronic device of a user, identifying, by the advertisement server, at least one eligible advertisement, based on the advertisement request, retrieving, by the advertisement server, an advertisement profile of the user, determining, by the advertisement server, a preferred viewing duration associated with each of the at least one eligible advertisement, based on a correlation of each of the at least one eligible advertisement with the advertisement profile of the user, and obtaining, by the advertisement server, a summarized version of an advertisement selected from the at least one eligible advertisement based on the preferred viewing duration of the user.

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