18096738. METHODS, SYSTEMS, AND MEDIA FOR TIMING PRESENTATION OF CONTENT simplified abstract (Google LLC)

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METHODS, SYSTEMS, AND MEDIA FOR TIMING PRESENTATION OF CONTENT

Organization Name

Google LLC

Inventor(s)

Chetan Pitambar Bhole of San Mateo CA (US)

Tanmay Khirwadkar of San Francisco CA (US)

Deepak Ramamurthi Sivaramapuram Chandrasekaran of San Jose CA (US)

Sanjay Mangla of San Francisco CA (US)

METHODS, SYSTEMS, AND MEDIA FOR TIMING PRESENTATION OF CONTENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 18096738 titled 'METHODS, SYSTEMS, AND MEDIA FOR TIMING PRESENTATION OF CONTENT

Simplified Explanation

The patent application describes methods, systems, and media for timing the presentation of content, specifically in the context of video sharing services. Here are the key points:

  • The method involves presenting a first video content item to a user on their device, which is provided by a video sharing service.
  • A promotion for the video sharing service is identified to be presented to the user within a specific time window.
  • The method determines the probability of the user selecting the promotion if it is presented at a particular time point during the time window, in connection with the first video content item.
  • Based on this probability, the method decides whether to present the promotion at the first time point or not.
  • If the decision is to present the promotion at the first time point, it is displayed on the user device along with the first video content item.
  • If the decision is not to present the promotion at the first time point, it is instead presented at a second time point within the time window, in connection with a second video content item.

Potential applications of this technology:

  • Video sharing platforms can use this method to strategically time the presentation of promotions to users, increasing the likelihood of engagement and conversion.
  • Advertisers can leverage this method to optimize the timing of their promotions, ensuring they are shown to users when they are most likely to respond positively.

Problems solved by this technology:

  • This method addresses the challenge of timing the presentation of promotions to maximize their effectiveness.
  • It helps overcome the issue of presenting promotions at random times, increasing the chances of user engagement and conversion.

Benefits of this technology:

  • By determining the probability of user selection, this method allows for more targeted and personalized promotion timing.
  • Presenting promotions in connection with specific video content items enhances the relevance and contextuality of the promotions, increasing their impact.
  • Optimizing the timing of promotions can lead to higher engagement rates, conversion rates, and overall effectiveness of marketing campaigns.


Original Abstract Submitted

Methods, systems, and media for timing presentation of content are provided. In some embodiments, the method comprises: causing a first video content item to be presented on a user device of a user; wherein the video content item is provided by a video sharing service; identifying a promotion for the video sharing service that is to be presented to the user during a time window; determining a probability that the user will select the promotion if the promotion is presented at a first time point within the time window in connection with the first video content item; determining whether to present the promotion at the first time point based on at least on the probability; in response to determining that the promotion is to be presented at the first time point, causing the promotion to be presented on the user device at the first time point in connection with the first video content item; and, in response to determining that the promotion is not to be presented at the first time point, causing the promotion to be presented on the user device at a second time point in connection with a second video content item, wherein the second time point is within the time window and wherein the second time point is after the first time point.

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