18080238. INFORMATION PUSHING METHOD AND APPARATUS simplified abstract (Samsung Electronics Co., Ltd.)
Contents
INFORMATION PUSHING METHOD AND APPARATUS
Organization Name
Inventor(s)
INFORMATION PUSHING METHOD AND APPARATUS - A simplified explanation of the abstract
This abstract first appeared for US patent application 18080238 titled 'INFORMATION PUSHING METHOD AND APPARATUS
Simplified Explanation
The patent application describes an information pushing method for offline service providers. Here is a simplified explanation of the abstract:
- The method receives a request from an offline service provider to push information.
- It acquires target information and related information about the offline service provider based on the request.
- It determines that information pushing is required and pushes information to a user.
- The pushed information is tailored to match the user's interests.
- The method considers the target information, related information about the service provider, the user's service area, and the user's interest probability distribution in the service area.
- The service area and interest probability distribution are obtained from offline visit record information reported by the user.
- The offline visit record information is generated by a mobile terminal device of the user at offline service providers visited by the user.
Potential applications of this technology:
- Targeted advertising: The method can be used to push relevant advertisements to users based on their interests and visit history.
- Personalized recommendations: It can provide personalized recommendations for offline services based on the user's interests and visit patterns.
- Customer engagement: The method can help offline service providers engage with their customers by pushing relevant information and offers.
Problems solved by this technology:
- Lack of personalized information: The method solves the problem of users receiving irrelevant information by pushing information that matches their interests.
- Inefficient targeting: It addresses the issue of offline service providers not being able to effectively target their customers by using the user's visit history and interests.
- Limited customer engagement: The method helps offline service providers engage with their customers by pushing personalized information, improving customer satisfaction and loyalty.
Benefits of this technology:
- Improved user experience: Users receive information that is relevant to their interests, enhancing their overall experience.
- Increased customer engagement: Offline service providers can effectively engage with their customers by pushing personalized information, leading to increased customer satisfaction and loyalty.
- Enhanced marketing effectiveness: The method allows for targeted advertising and personalized recommendations, improving the effectiveness of marketing efforts for offline service providers.
Original Abstract Submitted
An information pushing method, including receiving an information pushing request of an offline service provider; acquiring target information to be pushed and related information about the offline service provider based on the information pushing request; and based on determining that information pushing is to be performed, pushing information to a user such that the pushed information matches with user interests, based on the target information, the related information about the offline service provider, a service area of the user, and an interest probability distribution of the user in the service area, wherein the service area and the interest probability distribution are obtained based on offline visit record information reported by the user, and wherein the offline visit record information is generated based on service attribute information collected by a mobile terminal device of the user at offline service providers visited by the user.
