17957537. Automatic Association Of Products And Services To Be Advertised With Queries Upon Which To Advertise Them, Without Manual Selection Of Query Terms simplified abstract (GOOGLE LLC)
Automatic Association Of Products And Services To Be Advertised With Queries Upon Which To Advertise Them, Without Manual Selection Of Query Terms
Organization Name
Inventor(s)
Alok Anilkumar Sheth of Rutherford NJ (US)
Enoch Chee-Lok Lau of Brooklyn NY (US)
Brett Alexander Benowitz of Allendale NJ (US)
Dharma Muppalla of Sunnyvale CA (US)
Noah Ronald Freeman of Boston MA (US)
Automatic Association Of Products And Services To Be Advertised With Queries Upon Which To Advertise Them, Without Manual Selection Of Query Terms - A simplified explanation of the abstract
This abstract first appeared for US patent application 17957537 titled 'Automatic Association Of Products And Services To Be Advertised With Queries Upon Which To Advertise Them, Without Manual Selection Of Query Terms
Simplified Explanation
The technology described in the patent application is focused on automatically associating products and services with search queries to provide sponsored advertisements on a publisher's website or mobile application. Here is a simplified explanation of the abstract:
- Advertisers can create ad campaigns without specifying keywords.
- Ad server generates keywords based on search queries.
- Ad server matches available products to search queries.
- Ad server determines relevance and solicits bids from advertisers.
- Winning ads are displayed on the publisher's platform.
Potential Applications: This technology can be applied in online advertising platforms, e-commerce websites, and mobile applications to improve targeted advertising and increase revenue for publishers.
Problems Solved: This technology streamlines the process of matching ads to search queries, increases relevancy of advertisements, and maximizes revenue potential for advertisers and publishers.
Benefits: The benefits of this technology include improved ad targeting, increased click-through rates, higher conversion rates, and enhanced user experience.
Potential Commercial Applications: The potential commercial applications of this technology include online advertising platforms, e-commerce websites, mobile applications, and digital marketing agencies.
Possible Prior Art: One possible prior art for this technology could be the use of keyword-based advertising systems in online advertising platforms.
Unanswered Questions: 1. How does the ad server determine the quality of the match between products and search queries? 2. What criteria does the ad server use to select the winning ads from the advertisers' bids?
Original Abstract Submitted
The technology generally relates to automatically associating products and services to be advertised in response to a search query and providing sponsored advertisements for output with the search query results on a publisher's website or mobile application. An ad advertiser may create an ad campaign for products without including or identifying keywords associated with the product. Upon receiving a request for an advertisement, an ad server may generate synonyms, or keywords, for the terms in the request. The ad server generated keywords may be used to identify available products that match, or are relevant to, the search query. The ad server may determine a quality of the match and, based on the quality, determine which products are most relevant to the search query. The ad server may solicit bids from the advertisers of the relevant ad campaigns. The winning ads may be returned to the publisher for output.
