17794207. Advertisement Multi-Screen Collaboration Method and Device simplified abstract (Huawei Technologies Co., Ltd.)
Contents
- 1 Advertisement Multi-Screen Collaboration Method and Device
- 1.1 Organization Name
- 1.2 Inventor(s)
- 1.3 Advertisement Multi-Screen Collaboration Method and Device - A simplified explanation of the abstract
- 1.4 Simplified Explanation
- 1.5 Potential Applications
- 1.6 Problems Solved
- 1.7 Benefits
- 1.8 Potential Commercial Applications
- 1.9 Original Abstract Submitted
Advertisement Multi-Screen Collaboration Method and Device
Organization Name
Inventor(s)
Advertisement Multi-Screen Collaboration Method and Device - A simplified explanation of the abstract
This abstract first appeared for US patent application 17794207 titled 'Advertisement Multi-Screen Collaboration Method and Device
Simplified Explanation
The patent application describes a method and device for multi-screen collaboration in advertising, allowing for effective exposure tracking and personalized advertisement delivery.
- An advertising device broadcasts a wireless signal with information about its position and orientation when playing an advertisement.
- A terminal receives the signal and sends an effective exposure event to a server when the advertisement is effectively exposed to the user.
- The server updates the user's historical preference based on the effective exposure event.
- The terminal can request advertisement resources from the server using a unified identity, allowing for personalized advertisement delivery based on the user's preferences.
Potential Applications
This technology could be applied in digital marketing, retail environments, and public information displays.
Problems Solved
This technology solves the problem of tracking advertisement exposure across different devices and delivering personalized advertisements to users based on their preferences.
Benefits
- Improved tracking of advertisement exposure - Personalized advertisement delivery - Enhanced user experience
Potential Commercial Applications
Personalized Advertisement Delivery System for Retail Environments
Original Abstract Submitted
An advertisement multi-screen collaboration method and a device are provided, and relate to the field of electronic devices, to resolve a problem that a public-oriented device and a terminal of a user cannot implement cross-device multi-screen collaboration. When playing a first advertisement, an advertising device broadcasts a wireless signal that includes an identifier of the first advertisement and bearing information used to indicate a position and an orientation of the advertising device. A first terminal receives the wireless signal, and when determining that the first advertisement played by the advertising device is effectively exposed to a user of the first terminal, sends an effective exposure event to a server. The effective exposure event includes a unified identity corresponding to the user of the first terminal and the identifier of the first advertisement, so that the server updates a historical preference of the user corresponding to the unified identity. The first terminal adds the unified identity when requesting an advertisement resource from the server, so that the server returns an advertisement resource of a second advertisement having a same advertising campaign as the first advertisement to the first terminal based on the unified identity.
